Managing Director of Social @VMLYR, #girlmom, food lover & menu connoisseur. All views my own.

Joined March 2013
1 in 5 Americans is affected by mental health conditions. Stigma creates a culture of shame, fear and silence. The antidote: compassion, empathy and understanding. Read more here. @RacDat #MIAW #EndTheStigma digitas.com/en-us/insights/n…
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Rachael Datz retweeted
Our own @jennyheinrich shared her expertise on #influencermarketing at today's Tagger Media panel event with @toyrobots @RacDat @HerTastyLife and @chifoodath
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Rachael Datz, social media expert & VP/Director of Social Strategy @Digitas, is now judging the #ShortyAwards 🙌 Welcome to the #RealTimeAcademy @RacDat! shortyw.in/racdatz
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#SocialMedia storytelling shifts our thinking from channel-focused to consumer-focused. Use social to be social for your brand. via @RacDat #SMWChicago
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Effective #socialmedia campaigns start with a story, not with a specific channels. Plan for the customer, not for the channel - @RacDat #SMWChicago
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Rachael Datz retweeted
“Instead of thinking channel-focused, think consumer-focused.” #SocialMedia super tip on campaign planning via @RacDat #SMWChicago
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Rachael Datz retweeted
"Make sure social is part of the conversation as it happens, not an afterthought." - @RacDat Can't tell you how many times I've been asked to add social to an event after it happened. #SMWCadenceToCampaign #SMWChicago – at Chicago, IL
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“The average person scrolls through 300ft of mobile content per day.” -@RacDat from @Digitas at @socialmediaweek #SMWChicago
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Rachael Datz retweeted
Why you need to lead with storytelling, + more details on a new way to think about social planning from @RacDat of @Digitas: sfa.st/2zEXCrU
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Six events. 300+ students reached. 1 potent visit. Even found time for a cheesesteak at @JoesSteaks. @RacDat from @Digitas dazzles the students of @TUKleincollege as part of the @AEJMC @ScrippsHowardFd Visiting Professor program. Thank you to all who helped make this possible.
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Coming out of the #3percentconf, @RacDat shares her thoughts on the relationship between mental health and the advertising industry. Check it out: bit.ly/2Awy7an.
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Replying to @TempleUniv
@TempleUniv & @TUKleincollege prepare for the arrival of @RacDat @Digitas as part of the @AEJMC @ScrippsHowardFd Visiting Professor program.
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Rachael Datz retweeted
Impressing our @TempleUniv @TUKleincollege students! Thanks @RacDat and @Digitas
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Great panel discussing the importance of living out your brand and marketing proactively! @MillerLite @BrianSchmidty @RacDat #SMSsummit
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You can fake dirty, but you can’t fake clean. #MuddyJeans
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Replying to @RacDat @Andy
ahhRachael that's so cute #LadiesofLondon – at Manhattan, NY
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Rachael Datz retweeted
Often our greatest courage is just getting up after a long night & persisting in doing good for others, serving, helping & never giving up. xitter.cf/WoodersonsD/status/796…
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Dependable appliances can be hard to find. When you spot Maytag power in the wild, don’t pass it up.
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Replying to @TheMaytagMan
@TheMaytagMan is an iconic brand spokesperson because he is authentic. @RacDat #SMSsummit
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