A quiet test. Something is coming.

We just rolled out instant analysis of any brand. Building a channel or content strategy often means learning from the greats. It uses a combination of models to let you know what works and why. checkout the legends @houseoferrors

JEV IS AMAZING We made Jev analyze all your videos of Jev analyzing data really fast in boxes. 10,000 demos. First three boxes only. In 0.3 seconds: → Small boxes go into bigger boxes. → The bigger box produces a percentage. → Someone says “insane.” → It costs 0.006 cents. In our tests Jev was helpful for some tasks and not ideal for half of the use cases that all these videos show. Algo loves it though.  You will still have a job to do tomorrow. Comment “BOX” and we’ll put you in one.

Marketing in the AI era feels a lot like modern DJ culture. I’ve been running a nightclub for five years. Almost everyone is a DJ these days. Laptop controllers and auto-sync made it easier than ever to get started. The rise of stories/reels on social made it more appealing as DJing became content. Now, everyone is a marketer. You can ask Claude for a strategy and spin up ads with generators. Great DJs (and marketers) choose from the tools available. But what sets them apart is far more than that. They know their tracks. Read their audience. Experiment with what works together. They test and adapt.  I’ve seen almost as many 30-slide slop decks as I’ve seen auto-mix generic sets while smiling for Instagram. New tools are great. Especially when they help you get started. But the tools alone are not the job.

There's been a lot of talk about @Nike lately. And I’m sure some big conversations internally. They have always made bets on where culture is going. Often independently or in advance of product evolution. I threw a few decades of their marketing on a @saucepad to get a feel for the journey. saucepad.ai/examples/nike They are a brand who has always known who they are.  The most interesting thing will be how they give that voice new life in an industry with new competitors and a more divisive cultural landscape.