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ALT Journalism is at its best when it effectively explains and connects the dots between seemingly disparate events. That means, for instance, learning lessons from how the media covered Covid-19 – also a sprawling, complicated story dictated by science. Nobody in the media debated the need to dedicate resources to helping audiences understand Covid and then playing the story big. Most outlets ran multiple Covid stories every day, which helped even casual news consumers understand that something important was happening. Journalists grounded our coverage in science, but we didn’t silo it on the science desk: we covered Covid as a health story, a politics story, a business, education and lifestyle story. And we talked not only about the problem but also about its solutions (eg, masking, social distancing, vaccinations). Climate coverage could take the same approach. In every newsroom in every community, climate crisis needs to be thought of not as a beat, but as a through-line involving...

ALT Brussels-based think tank Transport & Environment (T&E) estimates Ryanair emitted 13.3 million tonnes of CO2 in 2022. Ryanair says it is one of the most efficient airlines in the world due to the large number of passengers it fits into its aircraft and the low number of empty seats. It plans to fly 12.5% of flights using sustainable aviation fuel by 2030. O'Leary, who is group chief executive, later joked about the protest. "My only complaint was that the cream was artificial and not tasty," he told a news conference.

ALT Greenlighting, in a greenwashing context, is when a company spotlights a particularly green feature of its operations or products. This tactic aims to draw attention away from environmentally damaging activities being conducted elsewhere. It is particularly common in the car industry, where manufacturers tout the merits of their EVs, which are often a very small part of their production. For example, zero emissions vehicles made up just 0.2 per cent of Toyota’s total sales in 2021 - the lowest proportion out of the top 10 car manufacturers worldwide. InfluenceMap, a global database of corporate climate lobbying, ranks the company as the 10th most negative and influential corporation globally. Yet the company is pushing a ‘Beyond Zero’ sustainability campaign with captions such as ‘The future looks electric.’ https://www.euronews.com/green/2023/08/14/what-is-greenhushing-how-to-spot-the-sophisticated-greenwashing-tactics-being-used-in-2023
























