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Joined February 2011
Jakarta, meet a new icon. Monas has been standing tall for decades, and now it's got company. Say hello to the #reuse city in the making. #iconmeeticon #reuse
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It's time for a new era and a new icon. It's time for #reuse
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These collection points don't lead to a landfill, an incinerator or a MRF. It leads to reuse. This is #reuse
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From Sydney to Paris, Bogotá to Jakarta, a universal symbol offers universal understanding of how to reuse. One symbol means simplicity for brands, universal understanding for consumers, and growing momentum across the globe. No matter where you are, it's time to embrace reuse
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These cups aren't waste. They're meant to be used again and again and again. This is #Reuse #reusesymbol #iconofthefuture #rebrandreuse #choosereuse #reuse
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We’ve been blown away by the love, support, and joy we’ve seen as our community has celebrated the reuse symbol. Beyond offering clarity on what reuse is and how it works, this symbol also offers us JOY. A joyful step towards a more hopeful, unthrowaway world. #reusesymbol
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Not all symbols are created equal. Recycling breaks things down — requiring energy, emissions, and wasted resources at every step. Reuse keeps them going. #choosereuse
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Meet the designers behind the new reuse symbol: @EPIGRAMA STUDIOS is a Colombia-based design firm building collective narratives rooted in diversity and environmental awareness. Their philosophy says it all: on a circular planet, a straight line ends in waste. Let's bend the line
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The how, the what, the why — all in one symbol. Reusable packaging is here, and it's easier than ever to spot. (RE)USE, return, repeat. #reusesymbol #iconofthefuture #rebrandreuse #reuse
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Remarkable reuse companies are already leveraging the universal #reusesymbol. They are are bravely forging the path for #reuse — and thanks to them, the reuse symbol is rolling out across the globe. One symbol. Many systems. A global movement.
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Can a symbol transform the economy? Slash emissions? Eliminate Waste? This one can. Reusable packaging can eliminate up to 90% of packaging production, and 80% of associated emissions compared to single use alternatives. The future is reusable. #iconofthefuture #rebrandreuse
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Last month we gave Paris a sneak-peek of the reuse icon at the @REuse Economy Expo. Reuse is growing in France. Now there’s a unifying symbol to link this progress with the broader global movement. An iconic city meets the icon of a new economy. #IconMeetIcon #reusesymbol
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This is not a symbol for the old ways of waste management. It is not a symbol for reckless consumption. It is not a symbol for the costly, extractive ways of the past. This symbol means reuse. Not waste. Not recycling. REUSE. #reusesymbol #iconofthefuture #rebrandreuse #reuse
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Introducing: the icon of the future. A universal symbol for reuse. The new reuse symbol offers a unifying icon for the reuse movement. The future is reusable. pr3standards.org/the-reuse-s… #reusesymbol #rebrandreuse #Iconofthefuture #reuse
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Just THREE days until the reuse symbol is unveiled. ⏱️ Let the countdown begin! #reusesymbol #rebrandreuse #Iconofthefuture #reuse
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🌎 🟣 The global reuse symbol is coming in less than a week! 🟣 🌏 ➡️ Follow here to see the icon of the future FIRST. #reusesymbol #rebrandreuse #Iconofthefuture #reuse
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Reuse needs an icon.  A universal symbol for reuse is ONE WEEK away. 🎉 ☑️ Follow here for updates #reusesymbol #rebrandreuse #Iconofthefuture #reuse
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Last year we launched Rebrand Reuse to find the universal symbol for reuse. After nearly 250 submissions and an international review, the icon of the future is NEARLY here. A universal icon for reuse is coming, and with it a greener, cleaner future. Follow here for updates.
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Reuse is no longer theoretical. From Jakarta to Aarhus, reuse systems are scaling—cutting emissions, shortening supply chains and shielding businesses from rising costs. Amy Larkin, co-founder and director of PR3: The Global Alliance to Advance Reuse, explains why this shift is both urgent and investable. Read more at The Sustainability Project: econimpact.co/10s
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Submissions are now closed! Thank you to everyone who entered #RebrandReuse. Your creativity, purpose, and vision inspires us beyond measure. Watch this space: the icon of the future is coming soon.
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