1/6. Tomorrow, our Founder & CEO Alan Avidan will take the stage at IMPAKT New York for a conversation that goes far beyond another discussion about AI. The question is becoming much bigger: What happens when AI stops simply responding to us and starts participating in the economy? 🧵

The logic behind lower CAC is not that customer acquisition suddenly becomes free. It is that the path to a customer can become more efficient when trust travels with the recommendation. A brand may spend less trying to convince a completely unfamiliar audience and instead invest in the people and communities already capable of introducing the product credibly. That shift is central to the potential economics POPUPz is exploring.

The logic behind lower CAC is not that customer acquisition suddenly becomes free. It is that the path to a customer can become more efficient when trust travels with the recommendation. A brand may spend less trying to convince a completely unfamiliar audience and instead invest in the people and communities already capable of introducing the product credibly. That shift is central to the potential economics POPUPz is exploring.

Some of the most valuable customers are not necessarily the people who buy the most today. A customer who genuinely believes in a brand may introduce it to several future customers over time. That person can influence awareness, trust, and growth in ways that don't immediately show up as a single transaction. Businesses that only measure customer value through direct spending may overlook the wider role people play in building a brand.

The numbers around word of mouth are compelling, but the underlying human behavior matters even more than the statistics. People have always asked each other what to buy. Technology simply made those conversations visible at a larger scale. Social platforms, creator communities, reviews, and private groups have turned recommendations into an important part of modern product discovery. The challenge now is building commerce around that reality rather than treating it as an afterthought.

RAMM.AI's use of AI can be meaningful without making the technology the center of the customer's attention. Most shoppers do not care what model or system is operating in the background. They care whether finding the right product becomes easier. If the technology can understand what someone is looking for, explain relevant options clearly, and reduce unnecessary searching, then it is solving a real problem instead of just adding another layer of complexity.

Brands often search for the perfect customer profile before running a campaign, but people rarely discover products in such a clean, predictable way. Someone may see something through a creator, hear about it from a friend, revisit it after seeing another recommendation, and finally decide to buy weeks later. Understanding that journey requires looking beyond a single source of attribution and recognizing that trust can build through multiple interactions.

When AI agents begin influencing purchasing decisions, brands will need to rethink how they communicate their value. In Fashion & Beauty, product identity, reliable information, and differentiation could shape how products are evaluated and chosen. At RAMM.ai, we’re exploring how AI and POPUPz can help brands navigate this shift in commerce. #IMPAKT #AgenticAI #FashionTech #RetailTech #RAMMAI #POPUPz

2/6. For years, the conversation around AI has focused on what it can generate. Text. Images. Recommendations. Analysis. But agentic systems introduce a different possibility. An AI agent could increasingly research, evaluate, negotiate, purchase, and make decisions on behalf of people. That changes the relationship between technology and commerce.

The next phase of sustainable Fashion & Beauty cannot depend on increasingly polished sustainability claims. It needs better ways to demonstrate what is actually behind the product. Digital Product Passports can help move the conversation from “trust us” to “here is the information.” That creates an opportunity for brands to make provenance and sustainability more visible, while giving consumers better information about the products they choose. Through POPUPz MarketSpace and Porte, we're exploring how verified product data can become a digital layer of value around physical products. The future of sustainable fashion won't be built on claims alone. It will be built on what brands can prove.

Transparency is usually discussed as something brands need to provide. It can also become something brands can build value around. When customers can access credible information about how a product was sourced, made, and maintained, that information can give them greater confidence in what they are purchasing. This is where verified Digital Product Passports become commercially interesting. With POPUPz MarketSpace, product information can become part of the digital experience surrounding the physical product. The opportunity isn't simply to prove that a product is sustainable. It is to turn verified product information into part of the product's value proposition.

A physical product has more history than what a customer sees on the shelf or screen. Its materials came from somewhere. Its components passed through a supply chain. Its production involved multiple stages. Its journey can continue long after the first purchase. Much of that information, however, remains disconnected from the product itself. Digital Product Passports offer a way to create a persistent digital identity around the physical item. For Fashion & Beauty, that could mean making relevant information about origin, materials, authenticity, production, and lifecycle accessible throughout the product journey. The product becomes more than something you buy. It becomes something you can understand.

A Digital Product Passport (DPP) is only meaningful when the information behind it is reliable, structured, and useful. This is where Porte, the dedicated agent within the POPUPz ecosystem, comes into the picture. Porte is designed to help brands create verified Digital Product Passports that connect physical Fashion & Beauty products with their digital information. The bigger idea is simple: Give the physical product a trusted digital layer that can carry information throughout its lifecycle.