Amazon just plugged its ad machine into ChatGPT.
Advertisers can now extend Amazon DSP campaigns into ChatGPT conversations. US pilot, Delta Vacations among the first.
Ads there aren't new. What's new is who's buying.
Your organic recommendation now sits right next to a paid one.
We've logged 1,300+ advertiser brands in ChatGPT since July, mostly adtech buying early. This is the demand side showing up for real. We'll keep tracking what Amazon runs there: supaintent.com/tools/chatgpt…
If AI keeps recommending competitors, it’s usually not a prompt problem.
AEO is about making your brand easier to understand, trust, cite, and recommend through:
- clear content
- original data
- strong entity signals
- trusted third-party sources
That’s exactly what @SupaIntent audits for free: where you appear, who wins instead, which sources shape the answer, and what to fix next.
Spent the last month logging every ChatGPT ad we could observe.
OpenAI doesn't publish an archive, so we built one. Free, no account.
1,300+ brands, 3,100+ creatives.
The interesting part: sort by most observed and you see who's actually committing budget.
supaintent.com/tools/chatgpt…
🚨 Reddit's share in ChatGPT results dropped 99%!
Our SupaIntent data shows this massive drop happened just this week. 📉
But some models are bouncing back:
🔹 Gemini: +2.3x (3 weeks)
🔹 Google AI Mode: 5 weeks of growth
AI search is shifting fast. How do you manage your brand AI visibility?
#AI #Reddit
Every week @SupaIntent run tens of thousands of queries across the four biggest AI engines to see which brands they recommend. It's a dataset almost no one else has, and we share what we find.
From our latest research: ask the four engines for the best e-commerce personalization software and you get three different leaders. The brand that ranks #1 overall tops none of them.
Full breakdown below.









