| 22 | ➞ VP, Content Strategy @FixatedStudio | Prev ➞ @TypicalGamer @Jesser @MrBeast // [email protected] |
NY & NC
Joined February 2014
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So people are shocked that a product that isn't even out to the public yet doesn't have a bunch of 3rd party apps optimized for it...
(I understand MKBHD outlining this in his review since this video is meant to cover everything and will be relevant until the next one comes out, but the public reaction seems way overblown)
Apple pay kept wanting to ship the phone to my parents house and then it would crash after I changed the address 🙃
AB testing the intros or editing styles for different videos is gonna be INSANE.
Also, dynamic thumbnails for new vs returning viewers are super exciting. I've personally noticed some really good thumbnails lose an initial A/B test because the core audience doesn't immediately recognize it as their favorite creator, but then applying that thumbnail later will give a MASSIVE boost to the video since it's mostly new people seeing it and they don't have a bias about the creator and are clicking on it solely for the packaging.
🚨 Huge update: YouTube just announced video AB testing, thumbnail generation & more.
I’m here in the YouTube offices in New York… and they’ve just made their biggest update in years.
Here’s the 3 changes I am most excited about + my take as a strategist running some of the biggest channels on youtube:
1. Video AB testing
YouTube is going to allow you to upload three different versions of a video now (starting with shorts and then rolling out to more) and test them over a period to see which gets the best watch time.
My take: I am so excited by this and it feels like something we’ve all wanted for years. How often are you stuck between two different intros, or two different ways of ending a video?
Now having the ability to get real data back is insane. I am going to heavily use this with intros.
2. Dynamic thumbnail testing for different audiences
YouTube will now actually dynamically test different thumbnails with different audience segments. Allowing you to have different packaging for your returning viewers vs casual/new.
My take: This is very interesting. Current AB testing for thumbnails essentially helps you find the best thumbnail for the biggest majority of your viewers… but that isn’t the best thumbnail for every segment.
A core viewer might click on something very different to a brand new viewer. I think this will allow creators to print more views and test new styles that previously might have never won in the test.
3. Thumbnail generation in YouTube studio
Directly in your studio you will have an ‘ask studio packaging assistant’ that can analyze your video and past performance and generate thumbnails (and titles) for your video.
My take: This one’s been coming. The interesting thing for me is that when presenting this, youtube said something very interesting: they will match your style.
This is the hardest step when using most Ai thumbnail generators, so if they can pull this off… could change the game.
Really excited to see how these new features work.
Youtube shared that they will be tested and rolled out in the coming months.
Anyone have personal experience with pet insurance for dogs? Is it actually worth the money, companies to avoid, etc.
I’ve just seen so many mixed stories and a lot of it seems to come down to what company you go through but I always prefer real stories over reviews
I’ve been wanting a foldable phone for a while and I’m glad theres finally the option on iOS, now I just hope it doesn’t sellout instantly 😅
GTA 6 looks insane, and the gameplay is recorded from a base PS5 which is super impressive, I can only imagine what it’ll look like on a PS5 pro or PC
Nearly 10 million views on a short. The channel has 400,000 subscribers, so that's 23x our subcount 🔥
Today is the day, let the games begin 🫡
Starting 8/24, views will count the moment a video begins to play (w/ no minimum watch time) across all formats (VOD, Shorts, & Live). We’re standardizing views to reflect creators’ true exposure across YouTube, making it easier to show their value to brand partners.
This update won't impact creator earnings or YPP eligibility.
Details: goo.gle/4gkNM1e
I wonder how this will effect how creators & strategist look at outlier videos as a strategy, since now even just the little preview that plays when you hover video will count as a “view” and videos before this change will not be retroactively.
Especially since they’ve given some creators a beta feature called “Research” that will show you outlier videos directly on YouTube studio and you don’t have to use a 3rd party website
Starting 8/24, views will count the moment a video begins to play (w/ no minimum watch time) across all formats (VOD, Shorts, & Live). We’re standardizing views to reflect creators’ true exposure across YouTube, making it easier to show their value to brand partners.
This update won't impact creator earnings or YPP eligibility.
Details: goo.gle/4gkNM1e
I’ve received the highest metal of honor from corporate America this week. Time to print this and put it on my wall
I’m looking for some YouTube video editors! I need someone who’s worked on content including IRL Challenges and very run and gun filming style, this person should also have an eye for story telling to make sure the videos are properly paced.
I’ve included some example videos, if this is you or you know someone feel free to reply and tag them, if we’re already mutuals shoot me a dm!
youtube.com/watch?v=4sxjmrkI…
youtube.com/watch?v=nph9Ai3w…
I’m trying to use instagram more and it seems like a lot of people are switching to it mostly, if you don’t already go follow me there! instagram.com/quigyt?igsh=Mm…