we are starting to see azuki show up everywhere: more azukis in the tcg, set 2 launching in europe in november, set 3 already in testing with more of the IP being woven into every product this team ships via casting call in the collector profile, like the upcoming monthly manga chapters. the interesting part isn’t any single product. it’s the compounding effect of one IP being expressed across multiple scalable mediums, with each vertical strengthening the others. azuki is one of the few collections that launched products and has started looking like an IP eco with a collectibles at its core. its a fundamentally different value proposition from most nft collections. no whale driven narratives, no ponzinomics, no manufactured utility. the bet is on owning a piece of an IP whose value is increasingly tied to products with real world product market fit. the vision is starting to show.