@QME_Journal

Quantitative Marketing and Economics official account

springer.com/journal/11129
Joined April 2022
  • Tweets340
  • Following3
  • Followers699
18Media
The QME October newsletter is now available online: lnkd.in/ePJEhsF3 Subscribe to get the newsletter directly in your inbox. This months we are covering 3 recently published paper with detailed summaries and assessments by the QME editors that handled each paper.

LinkedIn

This link will take you to a page that’s not on LinkedIn

lnkd.in
6
6
568
Now available online at #QME: "Going back to move forward? How search revisits on a website we built inform us about search outcomes" by Ivy Chu Dang, Raluca Mihaela Ursu (@ralucamursu) and Pradeep Chintagunta. link.springer.com/article/10… The paper describes how [...]

Going back to move forward? How search revisits on a website we built inform us about search...

Quantitative Marketing and Economics - Why do consumers search some products more than once (revisit) before making a purchase decision? How are these revisits related to search outcomes, such as...

link.springer.com
1
3
6
1,194
consumers revisit products during their search process on an online webpage (which the authors built themselves!). Revisits occur because consumers want to compare products, obtain more information, or because they forgot information obtained earlier. [...]
1
1
128
Revisits are often ignored in models of consumers search and this paper is one of the first to explore them in detail with a very rich and unique data-set.
1
72
Now available online at @QME_Journal : "Bayesian learning and skill accumulation in video game play" by Jiarui Liu, Charles Zou, and @pra_chintagunta. link.springer.com/article/10… The paper analyzes the drivers of player engagement on a video game platform. [...]

Bayesian learning and skill accumulation in video game play

Quantitative Marketing and Economics - We study players’ engagement decisions with different game modes in a popular multi-generational franchise video game. Some game modes are competitive...

link.springer.com
1
2
4
413
The authors model skill accumulation, player's learning about their preferences for the game, and inherent heterogeneity in play preferences. These estimates are then used to propose game design changes that increase engagement.
66
Now available online at Quantitative Marketing and Economics: "Incorporating switching reasons into a factor-analytic choice model: A study on benefit segmentation of physicians" by Sangwoo Shin, Qiang Liu, Siyun Lu, and Paul Nelson link.springer.com/article/10…

Incorporating switching reasons into a factor-analytic choice model: A study on benefit segmentat...

Quantitative Marketing and Economics - This study draws implications for targeting by incorporating switching reasons into a factor-analytic choice model for conducting benefit segmentation. In...

link.springer.com
1
2
1
171
The paper uses physicians switching decisions to identify their preferences over product benefits, which can then in turn be used for segmentation and targeting.
1
3
67
Now available online at #QME: "Affirmative action as a cost cutting tool in procurement markets" by Simha Mummalaneni. link.springer.com/article/10… The paper highlight an important positive side-effect of affirmative action on market outcomes. [...]

Affirmative action as a cost cutting tool in procurement markets

Quantitative Marketing and Economics - We study the effect of a procurement market affirmative action program where buyers can provide bid discounts to preferred (small, women-owned, and...

link.springer.com
1
2
2
312
When bids from preferred groups (minority-owned, small, etc.) receive a discount in a procurement auction, this intensifies competition and leads to lower equilibrium procurement expenditure.
2
86
QME Public Editor retweeted
QME Public Editor@QME_Journal31 Aug 2025
Now available online at Quantitative Marketing and Economics (#QME): "Privacy and prediction: how useful are geo-tracking data for predicting consumer visits?" by Unnati Narang (@unnatinarang) and Fernando Luco link.springer.com/article/10…

Privacy and prediction: how useful are geo-tracking data for predicting consumer visits?

Quantitative Marketing and Economics - Accurately predicting consumer visits is critical for businesses to plan resources and serve their customers better. We examine the extent to which...

link.springer.com
1
6
1
14
1,583
Now available online at Quantitative Marketing and Economics (#QME): "Privacy and prediction: how useful are geo-tracking data for predicting consumer visits?" by Unnati Narang (@unnatinarang) and Fernando Luco link.springer.com/article/10…

Privacy and prediction: how useful are geo-tracking data for predicting consumer visits?

Quantitative Marketing and Economics - Accurately predicting consumer visits is critical for businesses to plan resources and serve their customers better. We examine the extent to which...

link.springer.com
1
6
1
14
1,583
The paper analyzes the predictive power of geo-tracking data over and above demographic and behavioral variables that are commonly used for targeting. Because such data is quite sensitive, the authors also analyze how restricting data collection affects prediction quality.
1
1
2
172
This paper nicely ties into an old literature around the value of different data sources for marketing decisions (demographics versus behavioral data versus novel data such as geo-tracking) and also speaks to current policy-concerns around privacy and their cost to businesses.
1
2
155
New #QME article now available online: "The persistence of grocery shopping behavior and retailer choice: Evidence from a major labor strike" by Marco Kotschedoff, Liliana Kowalczyk & Els Breugelmans (@ElsBreugelmans). link.springer.com/article/10…

The persistence of grocery shopping behavior and retailer choice: Evidence from a major labor strike

Quantitative Marketing and Economics - In this research, we leverage an exogenous shock that temporally deprives consumers of accessing stores of a major retail chain due to a strike resulting in a...

link.springer.com
2
7
403
🚨 New #QME article now available online 🚨 "How do U.S. households change their expenditure patterns in response to income or wealth shocks? Insights from NielsenIQ Data" by Shirsho Biswas (@shirshobiswas), Pradeep Chintagunta, and Sanjay Dhar. link.springer.com/article/10…
1
3
4
366
The paper analyzes the impact of income and wealth on consumer spending. Results show an income-expenditure elasticity of 0.41. Consumers disproportionately increase spending on non-CPG products, national brands, and are less likely to spend additional money at grocery stores.
1
2
132
Now available online at #QME: "CRM Targeting with reference-dependent sensitivities: Evidence from the casino industry" by Wayne Taylor & Jonathan Zhang. link.springer.com/article/10…

CRM Targeting with reference-dependent sensitivities: Evidence from the casino industry

Quantitative Marketing and Economics - This research explores heterogeneity in customers’ reference-dependent sensitivities using rich, individual level CRM data from a large casino in the...

link.springer.com
2
5
521
Now available online at #QME: "CPG consumption in times of recession: novel evidence from matched administrative data" by Calogero Brancatelli and Roman Inderst. link.springer.com/article/10…

CPG consumption in times of recession: novel evidence from matched administrative data

Quantitative Marketing and Economics - We utilize a novel dataset that merges household administrative income and socio-demographic information from tax records with scanner data on CPG...

link.springer.com
1
1
2
1,001
The March 2025 issue of QME is now out and available online here: link.springer.com/journal/11… Four great papers on consumer search (2x), rational inattention, and quality signaling through demand lockout.

Quantitative Marketing and Economics

Quantitative Marketing and Economics is a research journal focused on the intersection of marketing, economics, and statistics with an applied, quantitative ...

link.springer.com
5
5
844
Load more