@pesa_africa 10/ Takeaway - Lending Opportunity gap re informal economy. IMO Requires human centered approach nitibhan.com/portfolio/desig…

@pesa_africa 9/ P2P lending, lending clubs, merry go rounds, business group chamas work b/c of aligned interests. Win - win, in it together

"The lesson was clear: These ideas had a logic that was divorced from the people being asked to live with them."

@AgostaL i disagree. As world relies more on tech, understanding human behaviour/social will be competitive edge. Pretty sure

@AgostaL These people opened up about their borrowing experience after 10 mins! People talk, if you listen. In informal WOM makes/break

@pesa_africa 8/ Biashara people happy to pay FAIR interest rate. They say 10% is fair. Paying period shld factor in business cycle/seasonal

@pesa_africa 7/ Supplier also rooted in same reality and, understands business cycle & seasonal effects on retailer (biashara)

@pesa_africa 6/ Supplier - retailer lending popular - Goods on credit with no interest. b/c of embedded Trust and familiarity. Win-Win

@pesa_africa 5/ eg 'Watu wa Mshwari ni wabaya sana' - Harriet Nafula. Stream of texts reminder to pay are annoying & impersonal

@pesa_africa 4/ Algorithmic lending/mobile lending eg Mshwari, KCB are impersonal. Out of touch w/ real day to day biashara struggles

@pesa_africa 3/ Word of mouth will make/break financial services lending. In informal sector, people have time to talk - about your service