@PurposeUX

We are a UX Design Agency who believe: Design first, people foremost.

 Durham, NC
purposeux.com
Joined November 2015
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36Media
The Experience of Time & Research that Gets Results - mailchi.mp/872cefadd7b4/than…
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Don't ask for information you don't need! ow.ly/mCXM50z3kbN

Explain Why the “Phone Field” Is Required – Baymard

14% of users will abandon checkout if “phone” is simply required. Testing shows users just need an explanation of why the phone field is required — yet 39% of ecommerce sites don’t.

baymard.com
There's an endless amount of charts relating to the coronavirus floating around - make sure you know how to read them fastcompany.com/90477393/a-c…

A complete guide to coronavirus charts: Be informed, not terrified

Charts can mislead, misinform, and cause panic. Here's how to become conversant in the language of data visualization—and better understand the COVID-19 pandemic.

fastcompany.com
Working from home was down right lovely this morning thanks to @romanmars calm voice walking us through the design of things in his house ow.ly/Nl9350yOUZ5

Roman Mars Describes Things As They Are - 99% Invisible

Hello beautiful, homebound nerds. If I sound a little different, it’s because I’m recording this at home. I am not sick, you hopefully aren’t either, but many of us are staying home so that we don’t...

99percentinvisible.org
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Check out how you can help support Durham’s businesses and individuals impacted by the Coronavirus pandemic! discoverdurham.com/blog/durh…
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Consider perception when you're creating visualizations and content - especially now!! John Hopkins' coronavirus map has a lot of good information but the presentation is difficult to navigate ow.ly/Ixiz50yNV6N
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Spotify takes the time to visually connect playlist art with people wherever they are. That's effective UX! spotify.design/articles/2020…
When and how to modal: ow.ly/Ch5y50yGXWR

Modal vs Page: A Decision Making Framework

Have you ever wondered if your design should just be on a page instead of in a modal overlay? Here’s a framework to help you decide.

uxplanet.org
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Incentivizing good research is waaaaayyyy cheaper than building something that no one wants. userinterviews.com/blog/the-…

The Ultimate Guide to User Research Incentives | User Interviews

What to pay user research participants, based on a sample of 25,000+ research sessions.

userinterviews.com
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Creating a balanced composition takes more than clicking the arrange buttons uxdesign.cc/when-it-comes-to…
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Recycling is a great example of too much customization creating unnecessary confusion ow.ly/XzRr50yBVUr
Monday is a great day to think about how we spend our time and @debbiemillman has great advice - make time for the things you love. ow.ly/vdNg50yADBN
Use research to validate assumptions and understand the core challenge before designing and your product will reap the benefits articles.uie.com/what-proact…
The Purpose UX newsletter is live and has a new look! This month we discuss empathy in web design and how to implement it in your workflow: ow.ly/LqSn50yvufh
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An exploration of empathy in product development and design - mailchi.mp/c2fae2e7df49/than…
Implementing solutions without understanding the problem misses an opportunity to meet people's needs. Nikki Anderson talks about reverse engineering solutions into problem statements ow.ly/EzeR50ymKes
Need some tips on being more empathetic? We have you covered! ow.ly/U62Y50ylxFe

Techniques to become an empathy master

Upping your empathy game in design and beyond

uxdesign.cc
People want to know if your site has the info they need and they want to know ASAP! @NNgroup details how we forage for info on the web nngroup.com/articles/informa…
Set the right goals first and then decide how to measure them-never the other way around nngroup.com/articles/ux-goal…

Translating UX Goals into Analytics Measurement Plans

Focus on UX goals to drive analytics measurement plans, rather than tracking superficial metrics. Identify the design’s core goal to meaningfully measure it.

nngroup.com
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