For PR and comms professionals AI is about far more than just tools to help us do our jobs better. We have a bigger, strategic role in helping employers and clients to use AI responsibly and help AI get its social licence, so people welcome its use. sbpr.cc/ge2XA

We're doing a lot on how AI impacts on reputation and relationships. This article shows how people are already trying to influence and game AI results to promote Angus Steak House to keep tourists out of good local steak restaurants. sbpr.cc/XBndO

We hear and see a lot on the inherent bias in AI because the data it is trained on lacks diversity and equality. I point out AI can also be used to check for unconcious bias. Especially useful in small teams that can't be diverse. This FT article is another positive take. sbpr.cc/o5KzV

Asking your team to use AI without a plan or training is like giving them a car when they don't know where they are going, how to get there or how to drive. No wonder they are stressed if the boss does that. We help avoid the stress with a plan and training. sbpr.cc/UbVXG

Sitting in the office enjoying the afternoon sun as I finish writing the next issue of PR Fututist which is out tomorrow. Still time to sign-up if you aren't already. sbpr.cc/rErYP

Still time to register for today's webinar with Jack Murray, CEO of Media HQ. We'll be discussing the results of the Global CommTech Report 2024 and looking at how the key trends can help you to succeed in 2025. Be great to see you there.

The Global CommTech Report 2024 is out. It was launched today at the ICCO Global Summit in Istanbul. Download it now and let us know what you think. And watch out for upcoming webinars, summaries, and infographics. #GlobalCommTechReport sbpr.cc/KhzRT

Next week in Istanbul at the @ICCOpr Global Summit we're launcing our #GlobalCommTech report with @Provoke_News. As it's a real life event we've had some summary brochures printed. Check them out.

I'll be at the Labour Party conference from Sun to Wed. Message me if you want to chat about AI, tech, data, analytics and skills for PR, comms and corporate affairs... or just for a general catch-up and crack (chat if you're not Cumbrian).

Catch up on an audio summary of the latest PR Futurist newsletter. It was created using Google NotebookLM and I think you'll agree it's pretty awesome. Let me know what you think. sbpr.cc/a5O6c

Bluesky now has more than 10 million users. I was 72,709. The first 1% when it was still invite only. It was slow to start. But in the last month or so it has really taken off. If you're not already on Bluesky, please join us. It's friendly, knowledgeable, and happening.

Microsoft has announced a raft of new Copilot AI features. Copilot Pages are a dynamic canvas for collaboration with AI as a super-powered team member. Excel AI features get a huge boost. Outlook beefs up email management. PowerPoint storytelling and more. sbpr.cc/60ys5

We've teamed up with @Provoke_News to run a survey on how comms use AI and tech. Supported by @ICCOpr @AmecOrg @CIPR_Global, WCFA, MediaHQ, @Notified @Onclusive @prophet_pr. Complete it for chance to win pass to the PRovoke Global PR Summit. sbpr.cc/XV678

I've analysed the @Provoke_News Influence 100 to understand what the 100 most influential in-house communications professionals really think about AI. Let me know what you think. sbpr.cc/0ydjJ

The Comms Dart Podcast is out, and I'm interviewed by its host Stephen Davies. We cover: 💻 Changes in PR 📘 Global CommTech Report 📈 CommTerch trends 💷 Budget challenges 🤖 How comms is (or isn't) using AI 🗳️ Digital and comms in the UK election sbpr.cc/9fHa2

The AI generated podcast summary of PR Futurist is back. Listen to find out what's in the latest PR Futurist newsletter and let us know what you think. sbpr.cc/cr54Z