Responsibly Made 100% Recycled Fabrics & Garments

Helsinki, Finland
Joined December 2013
👀 You haven’t sent us your cap idea yet? There’s still time - but not much. 🧢 One word. One message. 🎁 Best ideas win big! Join the THE EPIC SUMMER CAP CHALLENGE before the deadline. Let your cap do the talking. Read more: purewaste.com/design-your-ow…
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🧢 THE EPIC SUMMER CAP CHALLENGE Design your own printed cap — and win big. We’re calling on all thinkers, wordsmiths and message makers: What would your cap say? 🎁 The top 3 entries win Pure Waste webshop gift cards! Check out how to participate: purewaste.com/design-your-ow…
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👀 Hey Purewastian – you didn’t forget, did you? We dropped 4 surreal prints w/ Alessandro Gottardo—wearable protests for planet & sea: 🌍 Melting Point 🕊 Paper Swan 🔵 Reflection 🌊 Below the Surface ♻ 100% recycled, no dyes. ➡ purewaste.com/product-catego… #QuietPlanetCapsule
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Hello again, Purewastians! 🌊 It’s #WorldOceansDay We drop two deep prints by Alessandro Gottardo: 🔵 Reflection 🌊 Below the Surface 5 € per piece goes straight to @jnurmisensaatio Check it out: purewaste.com/product-catego… #QuietPlanetCapsule
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🌍Hello Purewastians! It’s #WorldEnvironmentDay We launch two surreal prints by Alessandro Gottardo: 🌀 Melting Point 🕊 Paper Swan 5 € per piece goes straight to @luonnonsuojelu Check it out: purewaste.com/product-catego… #QuietPlanetCapsule
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🌍🌀 Four surreal artworks. Two global days. One fragile planet. Introducing a limited capsule created in collaboration with Italian illustrator Alessandro Gottardo. Launching soon to mark World Environment Day (5th of June) and World Oceans Day (8th of June). ➡ Stay tuned.
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Our cute new collection is now live at ourearthproject.sustainablet… Want parts of this collection in our Europe webstore? Comment below—we’re listening! 👇🌏
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Our cute new collection is now live at ourearthproject.sustainablet… - want parts of this collection in our Europe webstore? Comment below—we’re listening! 👇🌏 #PureWasteJapan #ShopSustainable #SustainableFashion #PWBigInJapan
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🇯🇵✨ BIG NEWS! Pure Waste is going Big in Japan with Tsukky! Japanese pop culture meets Finnish sustainable fashion. Stay tuned—something sustainably cute is bubbling out soon! #TsukkyxPureWaste #SustainableFashion #PWBigInJapan
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Warehouse clearance online from 22nd to 25th of May! All items 30% off with code: PURESALE 🔗 purewaste.com #PureWaste #SustainableTextiles #MadeToLast #Circularity #DesignWithPurpose
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Nyt huudetaan! Suuri varastontyhjennys! JOPA 80% alennuksia! 22.-24. toukokuuta Torstai 10-19 Perjantai 10-19 Lauantai 10-17 Päivitä vaatekaappisi edullisesti laadukkaammaksi – suuntaa loppuviikosta Metsälään osoitteeseen: Läkkisepäntie 11 A | Kellari-kerros | 00620 Helsinki
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A year ago, we received the Green Product Award 2024. We’re not big on galas — but this one meant something. It signaled a shift we’ve supported from day one. So today, we warmly congratulate the new winners of 2025! 🏆 #GreenProductAward #PureWaste #Circularity
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We got Presidential approval! 🔥 President Stubb was spotted golfing in our pique shirt - so we sent him more shirts. His handwritten note said it all: “Thanks for the shirts. Truly nice. It’s already in use!” #PureWaste #MadeToLast #SustainableTextiles #Finland
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Today marks the day when we in Finland have used natural resources of 2023. If everyone would live like us, we would need 3,5 Earths. But we only have one.🌎 Tomorrow we’ll be living at the expense of our future. Every choice matters, no matter how small it may seem. #MoveTheDate
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Kevään @kcitymarket mallisto tuo Pure Wasten saataville kautta Suomen. Ihastu kevään vastuulliseen muotiin! #kcitymarket #vastuullinenmuoti #purewaste #kierrätysmateriaalit
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Hienoa huomata kuinka työvaatemaailma on vastuullisuudessaan kovin edistyksellinen. Kotiin ilmaantui tyttärellemme osa-aika työskentelyynsä Touchpoint Oyn essu ja Pure Wasten t-paita. Mahtavaa Picnic Group, kun annatte lukiolaiselle mahdollisuuden oppia p…lnkd.in/gT_YpcA6
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Jokainen meistä tarvitsee joskus ihmistä, joka on läsnä. Osta tänään vain sellaista, mitä oikeasti tarvitaan. Lahjoita yksinäiselle ystävä: bit.ly/3AGMlGj #helsinkimissio #blackfriday
We’re going to call this a *win*. Saimme kunniamaininnan Suomen Vastuullisin Tuote -kilpailussa. 🏅 Onnea Järki Särki kilpailun voitosta! #suomenvastuullisintuote #ostavastuullisesti #kestäväelämä
Sustainable Greetings from @greentech_fest With @clothesfriendscom @staiy_official #sustainable
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