Dentist by training | Entrepreneur | Supply Chain & Tech | Building Queppelin & Jaipur Spirituals | Run, ride, listen to music | Chasing growth & ideas.

Gurgaon, India
Joined February 2010
Every factory I sit with says the same thing: “We want to be AI-ready.' I ask: “Ready for what, exactly?” Silence. Here’s the 6-point check I use. First 3: One costly problem named? Data captured, not just remembered? Reports without 3 phone calls? #DigitalTransformation
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The other 3: A business-side owner, not just IT. Shop floor asked, not told. The 15-year operator knows the fault before any sensor does. Success in rupees within 90 days, visible to the owner. AI fails when basics are skipped. Which one are you missing? #queppelin
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India’s next supply chain innovation? Turning waste into fuel. 🇮🇳 Compressed Biogas (CBG) can turn agricultural residue, cattle dung and organic waste into fuel. But scaling it is a supply chain challenge: feedstock collection, logistics, plant efficiency and reliable buyers.
🤖 Made with AI
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Technology can help optimise routes, track waste and improve plant utilisation. The payoff? Extra income for farmers, rural jobs, better waste management and lower dependence on imported gas. The raw material is already here. Can we build the supply chain to unlock its value?
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Same earbuds. The badge says 38% off. Against the normal price, it is ₹20. Why: unsold stock costs money to hold, warehouses are already built and credit has a price. A sale stops the clock. Judge the rupee price, not the badge. #onlinediscounts #bigbilliondaysale #queppelin
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Much needed and welcome reforms. If India has to grow as a economy, these mandates are a powerful signal to every business especially the MSME's.
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Swiggy, 2016: struggling to deliver on time as it scaled, it rebuilt its delivery model – just-in-time rider assignment and batching, plus live rider tracking. Customers see the tracker. The rebuilt system is the part that matters.
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You can't always shorten the wait. You can always shorten how long it feels – but sometimes you have to fix the system first. To read the whole David Maister paper, DM me and I’ll share with you. Clarity isn't a message. It's a system.
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David Maister's 1985 paper on waiting lines: uncertain waits feel longer than known ones. Unexplained waits feel longer than explained ones. Anxiety makes any wait feel longer.
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"Work is in progress" is information. "Ready by Thursday" is a commitment. But a date is only as good as the system behind it.
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Nobody minds a 3-day festive delivery. They mind 3 days of 'Processing'. #Leadership #CustomerExperience #SupplyChain #Entrepreneurship #queppelin
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I saw the B2B version at Queppelin. A client emailed me, unhappy with delivery. My PM was surprised – updates were going out regularly. When I called him, I realised he wasn't angry about the timeline. He was anxious about non-committal updates.
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India is seeing the rise of a new consumer: the highway shopper. On the Gurgaon–Jaipur NE4, WSAs are becoming mini retail destinations -Nike, adidas, Haldiram’s, Bikanervala, Hamleys, Louis Philippe and more. The highway is becoming part of the shopping experience.
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WSAs are evolving beyond fuel stops and toilets. They’re becoming experience zones with food, shopping, EV charging, clean facilities, parking and entertainment. Some are even becoming weekend destinations for urban families 80–120 km from home.
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This could create an entirely new retail ecosystem around highways — from logistics and charging to targeted marketing and highway-first products. The bigger question: what will the highway shopper want next? And what amenities should the next generation of WSAs have?
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Who pays for the unsold inventory at a Kirana store? Who bears the logistics cost of this operation? As I spoke with some of my fellow founders who are building in the FMCG space. What I heard from them was interesting to say the least #supplychain #queppelin #supplychainsoftware
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According to a DPIIT report- small firms (turnover of up to ₹5 crore) incur the highest logistics cost as a percentage of their output which is 16.9% of their output. While large firms (turnover above ₹250 crore) averaged 7.6% of their output.
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Indian markets need to be more efficient and responsive and technology can play a big role in this. More on how this can be achieved in my next post. What other challenges do you think smaller D2C and bigger brands face in festivities to get you the product you need?
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