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How sports teams can become sustainability buyers
Rights holders control the licensing contract. A new playbook by Green Sports Alliance wants them to use it to set terms for apparel suppliers.
sgieurope.com/csr-and-sustai…
Living wage pledges outpace proof in sports: report
Clean Clothes Campaign checks what brands, including in sports apparel, claim and disclose on living wages and supply chains.
sgieurope.com/living-wage-pl…
YKK’s Cycle of Goodness meets the circular economy
YKK’s integrated report starts from founder Tadao Yoshida’s creed and ends with zippers built for recycling and repair.
sgieurope.com/ingredient-bra…
TruGolf brings blockchain into the golf simulator boom
The golf simulator maker bought the Canadian blockchain firm as US simulator play reaches 8.1 million people
sgieurope.com/mergers-and-ac…
Performance Days Munich: 3 halls making the invisible visible
From a sell-out wool crewneck to the debut of the Cellulose Forum, here’s what the trade show revealed about bio-based materials and the industry’s ability to talk about them.
sgieurope.com/events/perform…
Women’s golf apparel in China: three growth drivers
For China’s women, what they buy when they buy golf apparel is not golf wear. It is old money, Ivy League style and belonging.
sgieurope.com/consumer/women…
Garmin takes its fitness model to the MARQ line
The third-generation MARQ adds an ECG app and training metrics, and ties its inReach and golf features to paid subscriptions.
sgieurope.com/product/garmin…
Oura launches ‘Wear Your Best Life’ campaign
Profitable results give Oura room to wait for better markets, and it is using the time to run more campaigns.
sgieurope.com/brands/oura-la…
Policy, participation & prosperity: webinar with WFSGI
Discover the first-ever economic assessment of our industry in this free webinar in partnership with WFSGI
sgieurope.com/policy-partici…
361 Degrees Q3 2026 retail growth slows again
Core and Kids store sales rose at a mid single-digit rate and e-commerce at a mid-to-high one, all below Q2 levels.
sgieurope.com/financial-resu…
The PUMA Speedcat revival runs on a K-pop world star
Three BLACKPINK members now work with rival sportswear brands. PUMA puts Rosé on two Speedcat releases in a week.
sgieurope.com/product/the-pu…
Salomon courts women through color
The new capsule with FP Movement is a small release aimed at a big shift: women are reshaping who buys Salomon’s sneakers.
sgieurope.com/product/salomo…
Textile recycling: The next challenge is scaling up
In recent years, the textile recycling industry has focused primarily on technological development.
sgieurope.com/csr-and-sustai…
Circular sportswear: matching construction to recovery
Designing sportswear for a circular economy means planning for longer use and eventual material recovery. LaMunt asks owners to remove zips and trims; Arc’teryx assigns disassembly to ReBIRD. Their
sgieurope.com/csr-and-sustai…
Decathlon presents 10 Innovation Awards nominees
A shoe sensor measures cushioning wear, while a basketball concept allows its cover to be replaced without discarding the core.
sgieurope.com/retail/decathl…
Adidas CEO outlines China growth plan in Shanghai
In Bjørn Gulden’s account, Shanghai-led design and a locally chosen headquarters site help adidas keep pace in China.
sgieurope.com/corporate/adid…
The challenger meets the giant: Distance and Asics
ASICS and French retailer Distance launch a first collection inspired by Iten, Kenya, where Distance runs a social enterprise.
sgieurope.com/product/the-ch…
“The industry is caught in a supply-demand deadlock”
In this interview, ReHubs Senior Advisor Evan Wiener explains what brands can do to advance the circular economy beyond pilot projects.
sgieurope.com/csr-and-sustai…
Premier Padel to sell data, streams to betting industry
Premier Padel has appointed iGame Media as its exclusive distributor of official betting data and live streams, covering more than 2,400 matches a year from the 2027 season – a deal the tour says w
sgieurope.com/strategies/pre…
London Marathon earns platinum sustainability rating
It is the first road race at the top ABW level and the fifth event overall, after Oslo, Zurich, Glasgow and Tokyo.
sgieurope.com/csr-and-sustai…




















