@PsychMarJournal

Psychology & Marketing (P&M) publishes original research and review articles dealing with the application of psychological theories and techniques to marketing.

onlinelibrary.wiley.com/journal/15206793
Joined January 2021
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How does identity‐based autonomy influence brand connection? New research in Psychology & Marketing shows that when identity feels self-chosen, consumer–brand bonds grow stronger. Read the full article here 📷 onlinelibrary.wiley.com/doi/…
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New Psychology & Marketing issue! In this issue: 🔹 Choice overload & prosocial giving 🔹 AI visuals, plagiarism & service robots 🔹 Minimalism motives & CSR storytelling 🔹 Engagement, influencers &… much more! 👇 onlinelibrary.wiley.com/toc/…
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Can sarcasm build stronger brand communities? New in Psychology & Marketing: 👉 Disparagement humor strengthens attachment for insiders 👉 Weakens attachment for outsiders 👉 Works by reinforcing group distinctiveness 📖 Read more: onlinelibrary.wiley.com/doi/…

We're Not Better, We're Just Different: How Brand‐Customer Disparagement Humor Helps to Build Brand...

Brand disparagement humor, defined as a brand's use of humor to belittle a target, has emerged as a largely successful yet risky social media strategy. While prior research highlights its effective...

onlinelibrary.wiley.com
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Can color sound louder, taste richer, or smell stronger? New research in Psychology & Marketing shows that higher color saturation in products & packaging heightens sensory expectations across sight, smell, taste, touch & sound. Discover how👇 onlinelibrary.wiley.com/doi/…

Color Saturation and Perceived Sensory Intensity: An Account of Psychological Proximity

Color saturation is an important and relevant attribute in products and packaging. However, the role of color saturation in relation to sensory attributes beyond the visual sense remains under-inve...

onlinelibrary.wiley.com
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How do people with functional disabilities adopt and respond to #GenAI? A new @PsychMarJournal study finds: ✅ Habit, trust & value drive adoption ⚠️ GenAI failures reduce trust more than human errors 💡 Positive attitudes & prior use help resilience 👇 onlinelibrary.wiley.com/doi/…

GenAI Use Behavior and Post‐Failure Perceptions Among People With Functional Disabilities: A...

Based on two complementary studies, this paper explores how people with functional disabilities interact with generative artificial intelligence (GenAI). Study 1 used a genetic algorithm to identify...

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What’s new in Psychology & Marketing (Sept Issue)? 🧠 Identity signals & inclusive language 🌿 Organic food, minimalism & ethical AI 🤖 Voice assistants, virtual influencers & brand impact 📚 Inequality, anxiety & overconsumption 👇 onlinelibrary.wiley.com/toc/…

Psychology & Marketing: Vol 42, No 9

Psychology & Marketing journal publishes original research and review articles dealing with the application of psychological theories and techniques to marketing.

onlinelibrary.wiley.com
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Does income inequality make us care less about animals? New research finds that perceived inequality fuels social dominance beliefs, making consumers less likely to choose animal welfare products—unless meritocracy is questioned or animals aren’t seen as inferior.  👇
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New in Psychology & Marketing 🧠💸 💬 Who pays for the shared experience matters. ➡️ Paying the full cost brings more joy—but only with close friends. ➡️ With weaker ties, the pressure to reciprocate kills the buzz. 👇 onlinelibrary.wiley.com/doi/…

Payment and Pleasure: Monetary and Social Ties in Shared Consumption Experiences

Despite rising living costs, consumers are increasingly investing in shared consumption experiences in the pursuit of happiness. However, in financially constrained contexts, payment distribution—t...

onlinelibrary.wiley.com
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What's new in P&M? 🥗 Distrust boosts food scanner app use 🤖 AI service fails hit harder than human ones ♻️ When “sustainable” leads to overconsumption 💎 How shared decisions shape luxury, giving & more Read now 👇 onlinelibrary.wiley.com/toc/…

Psychology & Marketing: Vol 42, No 8

Psychology & Marketing journal publishes original research and review articles dealing with the application of psychological theories and techniques to marketing.

onlinelibrary.wiley.com
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Feeling behind? Your anxiety may be reshaping how you spend. In 5 experiments, a new paper finds that goal-based anxiety makes consumers ⚙️ More multitasking 💰 Prefer faster payouts over bigger ones ⏳ Prefer time/cost-saving 👇 onlinelibrary.wiley.com/doi/…
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🚨 New Issue Alert: Psychology & Marketing July issue is out! 🎯 Fake reviews, meat analogues, coupon effects, and the psychology of storytelling ads—this issue has it all. 👉 Read now: onlinelibrary.wiley.com/toc/… #MarketingResearch #ConsumerPsychology #AcademicTwitter

Psychology & Marketing: Vol 42, No 7

Psychology & Marketing journal publishes original research and review articles dealing with the application of psychological theories and techniques to marketing.

onlinelibrary.wiley.com
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New 2024 CiteScore: 📈 Psychology & Marketing = 15.9 A big thank you to our authors, reviewers & readers for making this possible. Your research and support drive the journal forward. #AcademicPublishing #CiteScore #MarketingResearch
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That's a wrap! At AMS & EMAC, P&M joined Meet the Editor sessions to reflect on emerging research practices. Key topics included the use of synthetic data, the role of AI in marketing research, and why decision times matter. Thanks to all who took part.
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Why do people choose discomfort? New in P&M: Consumers seek psychological richness—and that can mean haunted houses, sour foods, or horror movies. 🧠 10 studies show: It's not thrill-seeking—it's self-growth. 📖 onlinelibrary.wiley.com/doi/…

The Allure of Pain: How the Quest for Psychological Richness Drives Counterhedonic Consumption

This research investigates the impact of consumers' search for psychological richness on their preference for counterhedonic consumption. Psychological richness involves the pursuit of complex and...

onlinelibrary.wiley.com
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How should businesses respond to fake retaliatory reviews? New research in Psychology & Marketing shows that emotional appeals—like evoking shame—can reduce reputational damage if framed well. More effective for newer, lower-rated businesses. 🔗onlinelibrary.wiley.com/doi/…

That's Not What Happened: Dealing With Consumer‐Generated Fake Retaliatory Reviews

Business owners responding to fake retaliatory reviews—negative reviews posted with the intent to harm—sometimes use negative emotional appeals, such as evoking shame or guilt. While these strategi...

onlinelibrary.wiley.com
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🆕 The June issue of Psychology & Marketing is out! Explore new research on: 🧠 Identity & choice 📱 #SocialMedia effects (#FitTok, comparisons) 😬 When marketing tactics backfire 🌱 Creativity & sustainability 🤖 AI, avatars & the metaverse 🔗 Read more: onlinelibrary.wiley.com/toc/…

Psychology & Marketing: Vol 42, No 6

Psychology & Marketing journal publishes original research and review articles dealing with the application of psychological theories and techniques to marketing.

onlinelibrary.wiley.com
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New research in Psychology & Marketing shows that activating both self- and society-related benefits in promoting access-based services increases participation but risks overconsumption. Society-focused messaging curbs this effect. onlinelibrary.wiley.com/doi/…
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New meta-analysis in Psychology & Marketing What drives brand personality? 📌 Consumer traits matter more in collectivist cultures 📌 Branding works better for experience goods 📌 Product design = key for students & self-expressive products 👇 onlinelibrary.wiley.com/doi/…
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The May issue of Psychology & Marketing is out! 🧠 Power, persuasion & the paradox of choice 📱 Second screens & streaming 🛍️ Brand activism in luxury markets 🤖 Gendered AI & product trust Plus: A stats tutorial you’ll actually use! 👇 onlinelibrary.wiley.com/toc/…
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