Bringing #consumer insights into the equation with #predictive #analytics and rapid technology

Columbus, OH
Joined August 2013
“Confidence is up, mood is up, and spending plans remain ahead of last year even with gas prices still elevated. That tells us consumers are adjusting, becoming more selective, and continuing to spend where the value proposition is clear.” @PhilRist einpresswire.com/article/912…
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Prosper Insights retweeted
Stay informed on #AI with a 5 minute briefing from @ProsperInsights The AI Paradox: World-Class Algorithms and Second-Class Data This podcast explores a significant disconnect in the tech industry, where businesses are aggressively increasing AI spending despite a sharp rise in project failures. This "AI Paradox" occurs because organizations frequently deploy sophisticated algorithms on a foundation of low-quality, unorganized, or insecure data. Beyond technical hurdles, the research highlights a lack of clear business objectives and widespread employee anxiety regarding data privacy and job security. To bridge this execution gap, leaders are advised to prioritize rigorous data governance and intentional, outcome-based strategies over simple financial investment. open.spotify.com/episode/6jD…
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“AI will not create durable enterprise value simply because a model is bigger or faster,” said @PhilRist, co-founder of Prosper Insights & Analytics and EVP-Strategic Initiatives. “The real advantage comes from the quality of the signal going in. When data captures consumer intent, confidence and changing behavior before it appears in conventional reports, AI becomes more than an automation tool—it becomes a strategic intelligence asset.” einpresswire.com/article/905…
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Prosper Insights retweeted
AI is Not Special …It needs AI-ready Data New podcast from @ProsperInsights . This podcast covers a Forbes article by Gary Drenik of Prosper Insights & Analytics, which argues that the hype surrounding artificial intelligence (AI) is unwarranted because the concept is decades old and Generative AI (GenAI) is merely a stepping stone to more advanced systems like agentic AI. The podcast highlights the rapid adoption of GenAI, particularly by Millennials and Gen-Z, but stresses that the next major breakthrough is likely to be agentic AI, which consists of autonomous systems that act independently to achieve goals. However, the adoption of agentic AI is hampered by a lack of AI-ready data, requiring organizations to focus on proper data management and a holistic strategy. open.spotify.com/episode/7vN…
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"As families and friends prepare to dine out this weekend, our data shows the American palate is both holding firm and branching out in new directions" — @PhilRist, EVP of Strategy at Prosper Insights & Analytics einpresswire.com/article/844…
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Prosper Insights retweeted
New podcast on: Banks, AI, and Consumer Trust: Bridging the Gap The podcast covers an article by Gary Drenik for Forbes, that explores the current landscape of consumer financial needs and the banking sector's role in addressing them. It highlights that while consumers increasingly seek personalized financial guidance amid economic uncertainty, many banks are falling short in delivering this. The podcast emphasizes that banks are investing in AI to offer tailored advice through digital channels, recognizing the opportunity to strengthen customer relationships. However, a significant challenge remains: consumers, despite trusting their banks, harbor concerns about AI's use of their personal data. Therefore, the piece concludes that banks must prioritize secure and transparent AI solutions to bridge this trust gap and leverage AI's full potential for personalized financial services. open.spotify.com/episode/3gP…
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Prosper Insights retweeted
The $100 Billion Illusion - Why Data, Not Hype, Will Drive AI ROI New podcast questions the current perception of a booming $100 billion generative AI market, suggesting it's more hype than reality for most companies. open.spotify.com/episode/65d…
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Unlocking AI Value with Data in 2025. New podcast discusses how AI is evolving towards two new critical layers: the application layer and the data infrastructure layer, emphasizing the role of high-quality data in fueling effective AI. Listen on Spotify and share with your team. open.spotify.com/episode/3j8…
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New Podcast Episode: AI’s Fork In The Road, Big Data Or High Quality Data open.spotify.com/episode/5SZ…… Prosper’s AI and Innovation podcasts cover Forbes articles published by its CEO, Gary Drenik. This podcast discusses the critical decision point for artificial intelligence, presenting a "fork in the road" between relying on vast amounts of data versus prioritizing high-quality, relevant data. If your company is wrestling with how to get positive outcomes from your AI initiatives, this podcast is essential. Listen and share with your team.
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