PR, branding and marketing agency helping brands drive social and environmental impact. Proud to be part of the @BCorporation movement.
Cleveland, OH
Joined January 2013
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In this first episode hosted on Substack, Lorraine shares the theme behind her Substack column, Brand & Belief, and explains why she believes the strongest brands begin beneath the surface—before the messaging, before the content, before the campaigns, and before the strategy.
Listen to Episode 197 now!
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In this episode of Brand for Good, Lorraine talks about the way women are changing networking—moving away from bigger, louder, more performative events and toward experiences that are more intentional, relational, and real.
Listen to Episode 196 now!
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In this episode of Brand for Good, Lorraine talks with Maria Fontana, a two-time bestselling author, entrepreneur, reinvention coach, and private advisor to founders and leaders navigating reinvention, refinement, and exit.
Listen to Episode 195 now!
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In this episode of Brand for Good, Lorraine calls out the copycat craze—the growing habit of mimicking other people’s content, language, positioning, and creative identity while calling it “inspiration.”
Listen to Episode 194 now!
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In this episode, she walks listeners through how to install an actual influence system—one that helps consistently build authority without feeling overwhelmed by content creation or trapped in the endless cycle of chasing attention.
Listen to Episode 193
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In this episode of Brand for Good, Lorraine shares an adapted version of Day Four of the Brand Influence Accelerator, where she explores the hidden step between visibility and influence: trust.
Listen to Episode 192 now!
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In this episode of Brand for Good, Lorraine takes listeners inside Day 3 of the Brand Influence Accelerator, where the focus shifts from clarity into strategy.
Listen to Episode 191 now!
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In this episode of Brand for Good, Lorraine takes listeners behind the scenes of Day 2 of the Brand Influence Accelerator—one of the most important shifts she teaches for building real authority.
Listen to Episode 190 now!
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In this episode of Brand for Good, Lorraine takes listeners behind the scenes of Day 1 of her Brand Influence Accelerator and introduces what she calls the authority contradiction.
Listen to Episode 189 now!
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In this episode of Brand for Good, Lorraine is joined by Josie Ann Lee—author, speaker, and consultant behind the Most Important Person (MIP) Principle.
Listen to Episode 188 now!
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This episode is a little different—and one of Lorraine’s favorites. She is joined by her friend Aneta Kuzma, host of the Live the Width of Your Life podcast, for a conversation about something at the core of both their work: alignment.
Listen to Episode 187 now!
Listen to Episode 187 now!
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In this replay of one of the most downloaded episodes, Lorraine shares exactly what’s working in marketing so listeners can continue growing their business—without wasting time or money.
Listen to Episode 186 now!
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In this episode of Brand for Good, Lorraine walks through what it’s really costing leaders to be indistinguishable in their market, why visibility alone isn’t enough to build trust, and how becoming a Category of One changes everything.
Listen to Episode 185 now!
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In this episode of Brand for Good, Lorraine explores why this happens—and why authority, not attention, attracts the most interesting opportunities.
Listen to Episode 184 now!
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In this episode of Brand for Good, Lorraine talks with high-performance coach Trevor McGregor, who has conducted more than 45,000 one-on-one coaching sessions with leaders ranging from entrepreneurs to Fortune 500 executives and Olympic athletes.
Listen to Episode 183 now!
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In this episode of Brand for Good, Lorraine sits down with her longtime accountability partner, Jennifer Marsik Friess, founder of JEMEF PR, to reflect on what has made their relationship endure—and why it has been one of the most valuable investments in her business and life.
Listen to Episode 182 now!
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