We’re rewriting the rules of content attribution.
Pasadena, CA
Joined June 2024
- Tweets153
- Following54
- Followers303
- Likes172
ProRata.ai retweeted
AI search is rewriting the rules of discovery, and the brands showing up in answers aren’t always the biggest—they’re the best understood. @GetGistAI shares that the window to shape your “share of answer” is open, but it’s closing fast.
adweek.com/sponsored/the-nex…
ProRata.ai retweeted
I'll be speaking next week at the Abundance Summit about how to get the most out of AI. I will share my presentation afterwards and hope it's helpful..
The team at @FIPPWorld is taking concrete steps to protect publishers in the AI era, and our partnership is one of them. Fair compensation for publisher content is not optional. It is the future.
fipp.com/news/fipp-announces…
In an #AI driven world, brand credibility is more important than ever.
It is the infrastructure of success.
#Attribution, provenance, and transparency are becoming foundational to AI discovery.
theharrispoll.com/briefs/pag…
AI is forcing a hard question for publishers.
Do you monetize access, or do you share in outcomes?
Models that align incentives between platforms and publishers will define sustainability in the AI era.
#AI #publishing
mediacopilot.ai/ai-revenue-p…
Cheers to 25 years of @Wikipedia! 🍾
A quarter century of freely accessible, human-powered knowledge for the world.
Our CEO Bill Gross on why this matters: Wikipedia’s commitment to content quality, validity, and transparency has set the standard—especially amid massive technological change.
Proud to support Wikipedia as AI reshapes search and discovery, now and for the next 25 years.
#Wikipedia25 #AIForGood bit.ly/Wikis25th
ProRata.ai retweeted
The A.I. companies took our content in secret and used it to build businesses worth billions of dollars. Then they said it’s impossible to compensate us for the use of our work. @Bill_Gross recognized this as one of the great injustices of our time and decided to do something about it.
He left his job, started @Prorata_ai, figured out how to reverse engineer the outputs of an LLM, and devised a system for sharing revenue. It could finally establish a fair exchange of value between A.I. companies and creators.
Bill and I dove deep on payment and attribution in the age of A.I. Listen to our full chat here: podcasts.apple.com/us/podcas…
Produced by @atlanticrethink, The Atlantic's creative marketing studio, in collaboration with @PwC.
ProRata.ai retweeted
My read on how A.I. companies view revenue sharing with publishers:
- Some just want our businesses to die.
- Some don’t want the hassle of dealing with us.
- Some want to pay us, but they don’t want to be the only ones.
We need to find a way to get all of them on board. It wouldn’t just be the right thing to do—it would be good business.
YouTube did this years ago. The platform is now worth half a trillion dollars.
I had a riveting chat with @Bill_Gross about how to fix A.I.’s fairness problem. Listen to our full convo here: podcasts.apple.com/us/podcas…
Produced by @atlanticrethink, The Atlantic's creative marketing studio, in collaboration with @PwC.
In the AI race for speed and scale, @Bill_Gross reminds us: ethics and attribution build the AI that lasts.
He joined @AnjneyMidha (@a16z) and @nouralhassan (ArabicAI & @TarjamaMENA) at the #FortuneGlobalForum panel on the future of AI to share why transparent, fair systems will earn lasting trust.
🔗youtu.be/4CwtuueNkGY?si=3feB…
Video and photos courtesy of @FortuneMagazine
#contentattrubution #FutureOfAI #FortuneGlobalForum #ProRata
ProRata.ai retweeted
“The AI that uses content fairly will have better answers."
At the #FortuneGlobalForum, ProRata.ai CEO Bill Gross shared his insights on the future of AI and emphasized the crucial role of attribution technology. trib.al/2vA2mak
ProRata.ai retweeted
.@Prorata_ai founder Bill Gross tells the #FortuneGlobalForum that "the AI that uses content fairly will have better answers." trib.al/pMds2J8
ProRata.ai retweeted
Bill Gross, founder of Idealab and @Prorata_ai, discusses pioneering a model for AI that reshapes online advertising.
Watch here: bit.ly/48vgNVu
ProRata.ai retweeted
📺 Watch @Prorata_ai CEO @Bill_Gross join a panel of industry leaders at @FortuneMagazine's #BrainstormTech: “Search Engine Zero: Who Controls the Future of Discovery.”
🔍The discussion explores how AI is reshaping search, what it means for publishers and creators, and who will set the rules for the next era of discovery.
🔗fortune.com/videos/watch/Sea…
ProRata.ai retweeted
AI will remake the world — and it starts with search. Watch why that matters..
brand-studio.fortune.com/pro…
ProRata.ai retweeted
"I actually think we're living in a Napster moment, but not just for music, but for all of content, all of media, all of publishing," @Prorata_ai Founder and CEO @Bill_Gross said at #BrainstormTech. trib.al/7AUHkyp
ProRata.ai retweeted
Fantastic to talk to @Prorata_ai CEO Bill Gross on The Media Copilot podcast
AI shouldn’t profit from your content unless you do too.
Musicians get royalties. YouTubers get rev share.
So why not writers and journalists?
🎧 Listen in → creators.spotify.com/pod/pro…
The future of search is at a crossroads—and the stakes couldn't be higher.
At @Fortune #BrainstormTech, our CEO @Bill Gross joined leaders from @Cloudflare, @PeopleIncco., and @AnklerMedia for a critical discussion: "Search Engine Zero: Who Controls The Future of Discovery."
Bill and ProRata have a clear vision—the next era of search must guarantee fair credit and compensation for creators and publishers.
🎥 Watch the conversation here: fortune.com/videos/watch/Sea…
#FutureOfSearch #CreatorsFirst #DigitalFairness #MediaInnovation #ProRataAI #AttributionMatters
Big day at ProRata: we closed a $40M Series B led by Touring Capital AND launched Gist Answers—AI search that puts publishers back in control. The future of ethical AI search is here.
Read our announcement businesswire.com/news/home/2…
#AI #publishing #GistAnswers
ProRata.ai retweeted
Exclusive: @Prorata_ai has raised $40 million in Series B funding as it prepares to launch a new product for publishers
Details on @axios:
axios.com/2025/09/05/prorata…
