PR%F Awards Summer 2026 Winners are announced inside! All the judges are beverage buyers from across the US – crowning the top spirits, wines, RTDs, Non-Alcs, and Better for You Beverages with coveted PR%F Awards. Check out our summer winner! Unleash your inner ballad and meet our cover brand - Tequila Corrido – and learn about its rebellious platform and smooth, award-winning taste. PR%F the Magazine is Everything Beverage. Check out many stories from industry experts & brands. Click here to consume. issuu.com/proofthemagazine/d…. @FOODBEVERAGEMAG @TequilaCorrido

It’s always an honor to see how excited the brands are to win @Proofawards - Cheers to #LoreaDesignerTonic - you did it! 🏅 proofawards.com

It's your last chance of the year to get recognized by buyers from across the US. Enter today. proofawards.com @FB101com

What a thrill to be inside @allegiantstadium to watch @raiders & see so many PR%F Awards winning brands highlighted throughout! We might have lost yesterday, but joining the PR%F Awards family of decorated medal champions will always make your brand a standout winner! proofawards.com. @banderotequila @casamigos @zingzangmix @aspenrocka #suncruiserRTD @longdrink

Have you entered yet? All judges are beverage buyers, distributors and on-line retailers. Every single judge under our roof is someone that can move your brand into the marketplace and in to consumers hands. Sips to lips. So what are you waiting for? proofawards.com.

Award-winning Öömrang Winery takes center stage on the September cover of PR%F The Magazine. This issue also features DAOU Vineyards; losophē by Aisha Tyler, “bringing the mojito back”; GameDay Spiked Canned Cocktails; Four Roses Bourbon; and the latest beverage trends, industry news, and more. Click here to read PR%F the Magazine issuu.com/proofthemagazine/d…

The brands that break through are the ones buyers remember. Enter the upcoming PR%F Awards and put your spirit, wine, RTD, functional, or infused beverage in front of professional retail and hospitality buyers—not just judges. Every entry competes in both double-blind taste and package-design evaluation, creating twice the opportunity to earn recognition. Registration and product delivery close October 26. Don’t let competitors claim the attention, medals, and buyer momentum your brand could own. proofawards.com For more information, DM us.

It was an honor to be on the coveted The Pour Decisions Podcast earlier this year. Check out the podcast here: podbean.com/ew/pb-yuqmt-1b03… What does it take for a new beverage brand to get discovered by the people who actually make purchasing decisions? In this episode of Pour Decisions, Dino Sarti sits down with Michele Tell, Co-Founder of PR%f Awards and PR%F the Magazine, to discuss how one of the industry's most unique beverage competitions helps connect emerging brands with the buyers who can change their trajectory. Unlike traditional competitions, PR%F Awards brings together up to 100+ beverage buyers from across the country to evaluate more than 1,500 products spanning spirits, RTDs, non-alcoholic beverages, energy drinks, coffee, tea, water, wine, and more. Michele shares what separates PR%F Awards from every other competition, the beverage trends she's seeing firsthand, and why authentic brand-building still matters more than ever. Whether you're a founder, retailer, distributor, or beverage industry enthusiast, this conversation offers a behind-the-scenes look at how products get discovered and where the industry is headed next. Thank you Dino Sarti and Danny Stepper - looking forward to The Beverage Forum 2027 in April 2027 - Manhattan Beach. proofawards.com

Winners Announcing Wins! #highlandia hemp-infused beverages take honors at the Summer PR%F Awards - sharing its news with the world. tinyurl.com/2e6pcz72

As we just launched the 8th annual fall PR%F Awards spirit, wines, everything beverage competition…. we take a moment to reflect some of the brands who entered our competition in the very beginning, and how amazingly successful each has grown into a household brand and name. Gratitude to those brands that helped launch our vision… As we continue to be the only and original “all buyers” spirits and wine competition in the United States, where all judges are beverage buyers looking to put the next exciting brand - emerging or a standard favorite — onto their shelves. Check out all of our information at our website proofawards.com. @FOODBEVERAGEMAG @highnoonsunsips @ZingZangMix @BUZZBALLZ @CutwaterSpirits

Fall entries are open for the next round of PR%F Awards 2026! Set for November 2026. Spirits, wines, sodas, coffee, tea, RTDs, CPG/THC drinks. Judged by US beverage buyers. Ready to win? Ready to be tasted by buyers? Enter now! proofawards.com

Always a pleasure to see our award winners on menus. #oomrangwines rose- a Gold Medal winner 🥇 at @Proofawards 2025 on the menu with other Oomrang wines @MarcheBaccus delicious, unique & the color is so vibrant. oomrang.com. proofawards.com. #lasvegas

Open this edition of PR%F the Magazine because it brings together the kind of stories that shape today’s beverage industry in one polished, can’t-miss issue. From the cover story on Beach Bar Rum with Sammy Hagar and Rick Springfield to the inside looks at Terry Bradshaw, George Manska’s new book, WSWA’s mid-year state of the address, and the introduction of Dispension, re-engineering the hospitality industry. This edition blends star power, insight, and real industry intelligence. Inside find stories that inform, entertain, and inspire, from spirits education and judging to category trends, brand building, and the personalities driving the conversation. PR%F the Magazine - everything beverage. Click here to consume. issuu.com/proofthemagazine/d…

Let Freedom Ring.

The deadline to enter the PR%F Awards Summer 2026 competition is quickly approaching—entries close at the end of this week on Friday, June 26! If you’re a spirits, wine, non-alcoholic beverage, mixer, RTD, water, coffee, tea, soda, energy drink, or specialty beverage brand, now is the time to enter. The PR%F Awards isn’t just about winning stunning, industry-recognized medals—it’s about getting your products in front of the people who matter most. More than 125 beverage buyers from across the United States serve as judges, tasting products and searching for the next great brands to place on their shelves. This is a unique opportunity to gain valuable exposure, industry recognition, and the attention of influential retail decision-makers actively looking for what’s new and exciting. Don’t miss your chance to have your brand discovered. Enter today for complete details at proofawards.com or send me a DM if you have any questions. We look forward to tasting your brand!

It was great meeting the team behind the brilliance & resilience & excitement of the new recovery drink/energy drink era. Super great to meet you @Drink_Recover @FOODBEVERAGEMAG @LA_Libations The Beverage Forum.