PrograMetrix

Really excited to announce the we have been selected to the @adexchanger Top Programmatic Power Players list for the second year in a row! adexchanger.com/go/2022-powe…

Improve your B2B programmatic advertising with intent data.

We had a great time in Vegas for Cannabis Week, specifically at MJ Unpacked! Was great to see industry colleagues, clients, partners and new contacts!

"Many U.S. consumers began expressing an eagerness to start spending again late last year, and now it seems as though brands and advertisers are starting to catch up...By fourth-quarter 2020, ad spend was just 5% below the prior year." —@nielsen #adspend #digitalmedia

Per eMarketer / Insider Intelligence's Chart of the Day, "The number of US original scripted series doubled between 2011 and 2019." Check out the growth of original TV content over the last decade:

"Following a year when travel turned taboo, advertisers are begging stir-crazy customers to come fly with them. Dentsu Aegis Network expects worldwide travel and transport ad sales to grow by nearly 30% this year." —@eMarketer #travelads #advertising

"US adults spent an average of 7 hours, 50 minutes (7:50) per day with digital last year, a 15.0% increase from 2019. That growth will mostly be retained in 2021." —US Time Spent with Media 2021 Update via eMarketer: emarketer.com/content/us-tim… #traditionalmedia #digitalmedia

"It was great to close the computer, get in the car, and hand deliver personalized gifts to our talented team at PrograMetrix these last couple of days! To safely and responsibly deliver gifts was great, but having quality conversations in person was even better." —Phil Parrish

"By the numbers: 25 million homes have cut the cord since 2012, and another 25 million are expected to do so by 2025." Cable TV's slow, painful death (via @axios): axios.com/cable-tv-streaming… #TVads #CTV

The most common CTA used in cannabis and CBD ads is a "Shop Now" button (the same is true for most other industries). "Shop" was used in 65% of the CTAs we reviewed; "Learn" in 8%; and "Buy" and "Order" each made up 5% of CTAs. #CBDmarketing #dispensarymarketing

A call-to-action (CTA) is one of the most important elements of a digital ad in terms of driving clicks and conversions. Of the ads we reviewed, 80% of advertisers included some form of CTA, while a full 20% left this element out of their ad. #cannabisads #CBDads