Assistant Professor of Marketing, IIM Ahmedabad Research: culture, branding and linguistics
Ahmedabad, India
Joined February 2010
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Dr Tanvi Gupta retweeted
Devanagari is an extremely elegant script. But this was never explained to us in school.
A thread on the awesomeness that is devanagari.
Let's start with the things that my teachers did *not* teach me in school:
Dr Tanvi Gupta retweeted
Are you tired of answering “is this generalizable” questions when you present research on India/ specific states? I suggest try this 👇
Dr Tanvi Gupta retweeted
Recently, a student asked me why they have to learn trigonometry which doesn’t have real life applicability. My response wasn’t convincing. Here is Stanford alumni, Hamza Alsamrae, a math major, who responds as it should be…
Dr Tanvi Gupta retweeted
IIMs and historically-minded research? Two new PhD theses coming from @IIMAhmedabad and @iimb_official study phenomena over nearly a century, especially on entrepreneurship.
Was lucky to be on both their dissertation committees. Brief thread on what we learn from them (1/7)
Dr Tanvi Gupta retweeted
Just launched! Our film ‘The Sociologist’s Wife’ is now available on YouTube. It tells the story of 3 wives married to eminent British sociologists youtu.be/Xy-ZBDpBA4w
No other institute in India can beat the warmth and vibe of MICA! Happy Birthday MICA! #MICADay #ProudMICAn
Wishing the MICA family a very happy #MICADay today with fond memories of old times and remembering the great AGK, Professor Kulkarni, PAT and many others who helped shape this beautiful institution @MICA_Ahmedabad
#HappyBirthdayMICA
@ArpanYagnik
@Paurush
@falgunivasavada
@rishilost @Sapraise @ashish_mishra14 @AshishPandey @Mayank_Badola @abhinavu
Our paper on brand-name #linguistics just got published in the Journal of Consumer Psychology! This paper shows that plural (vs. singular) brand names are better as they connote a sense of cohesiveness (entitativity).
doi.org/10.1002/jcpy.1409
#researchpaper #publication #branding
We are hiring students for the PhD program in our amazing Marketing department at IIM Udaipur! Join us for a webinar on 24th Jan at 5pm IST to know more about our department’s research ecosystem.
Register here:
lnkd.in/gHSHRvaE
#PhD #india #iim #marketing
Dr Tanvi Gupta retweeted
#JaaneBhiDoYaaro continues to stand tall as one of the funniest, smartest satires. Its relevance makes it a cult classic. With benchmark performances, story and screenplay, raising a toast to this brilliant piece of cinema on its 40th anniv 🌟
#KundanShah
What's your fav scene?
Dr Tanvi Gupta retweeted
‘Beyond Bahus’ goes into the colourful world of Indian TV dramas, revealing an unexpected side to Hindi soaps, and what they mean to the women who watch them.
The film drops on 13th August, 2023 on YouTube.
#BeyondBahus
Spatial metaphors in vernacular languages in India are really interesting! #linguistics #culture
Dr Tanvi Gupta retweeted
As a PhD student, all I focused on was getting a PhD.
As a PhD supervisor, I focus on training students on the long-term process that leads to getting a PhD.
Here's some examples🧵
A beautiful linguistic perspective on silent vs voiced consonants! #linguistics
What does an typical week of a “healthy academic life” look like?
#AcademicTwitter #AcademicChatter #academia
(1/7) We had the #PhD Orientation at @IIM_Udaipur today where we welcomed the promising new batch of PhD students to the IIMU Family. 8 students will begin their transformational journey with us today and spend the next 5 years developing themselves into global research scholars
(6/7) We now live in a global village where you can seek and collaborate with peers across borders. Aim to join academic conversations in international conferences and top journals in your field - and have a distinctive voice in those conversations - a distinctive Indian voice.
(7/7) Try to move from being a student to a scholar. A good student learns existing knowledge and reproduces it well (and aces exams). A good scholar can expand the horizon of existing knowledge and create new knowledge. Try to be a scholar from day one. #phdchat #AcademicTwitter