Professor @whu_edu | Director of the Center for Sports and Management (CSM) | #futureofsports #futureoffootball #futureofesports | Tweets in #ENG & #GER

Düsseldorf, Deutschland
Joined September 2016
Women’s football is booming, with some integrated clubs drawing massive crowds. However, empirical evidence on whether integration boosts attendance is still lacking. #emptyseats Our new study addresses this gap—with surprising results... whu.edu/en/news-insights/whu…
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We're currently discussing the potential of Augmented Reality (AR) in the stands on LinkedIn; feel free to join... By leaving a comment, you'll automatically get into the draw to win the all-new second edition of @ProfSLS's "21st Century Sports". linkedin.com/feed/update/urn…
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Sascha L. Schmidt retweeted
Today we’re featuring the #OA book '21st Century Sports,' by @ProfSLS: A gateway to the dynamic world where technology and sports intersect, offering a compelling vision of what lies ahead. bit.ly/4981wYc #FreeebookFriday #OpenAccess
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BIG shout for the second edition of this book from @ProfSLS and his team. For those with an interest in sport & digital technologies, it's well worth your attention. Thanks for involving @alexfenton @andymiah & me in the project...
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Guess what...? We've just released our new research report on metaversal business models of professional football clubs in 2030 in Chinese, too! #Metaverse Here's the link: bit.ly/metaversalchn
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Sascha L. Schmidt retweeted
By now, you may know that we've just released a new research report on metaversal business models of professional #football clubs in 2030. #Metaverse What's more? For the first time, we'll release a report in Chinese, too. Here's a sneak peek (work in progress)...
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Sascha L. Schmidt retweeted
Yesterday, I tweeted that the metaverse will change professional #football... But what will such a #metaverse look like? While preparing our new research report on metaversal business models of professional football clubs in 2030, @midjourney came up with some neat ideas...
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The #metaverse will change professional football. As promised last week, we just released our new research report on metaversal business models of professional football clubs in 2030. bit.ly/csmmetaverse
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Next week, we'll launch our new Delphi study on metaversal business models of professional football clubs in 2030. #metaverse If you want to be among the first to read it on launch day, please let me know in the comments below 👇or send me a direct message ✉!
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In case you didn't know, we're about to kick off the next edition of our beloved online course, "Transformational Technologies: Applied Lessons from Sports," a collaboration between MIT and WHU. You can still register through the link below...
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It is my first day back on campus after an extended (parental) leave, and what would be a better start than sharing some new research? #emptyseats In our new paper, we explore women’s volleyball demand across different distribution channels. doi.org/10.1080/16184742.202…
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Sascha L. Schmidt retweeted
Who is Paris Brunner? While he may not be on everybody's radar yet, he received the Fritz Walter Medal a few days ago. Receiving such an early #career award is a robust positive signal for a player's future success. You better watch him closely... 🔗 bit.ly/Fritz-Walter-Medaille
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It's been a while since I presented our work on volleyball demand across different distribution channels at ROSES (LXXX)... Since then, we have made some decent revisions, and I'm excited to share that the manuscript has just been accepted for publication in ESMQ. #emptyseats
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For those interested in season ticket holder behavior: I'm excited to share that our literature review on season ticket subscriptions in sports has just been published in the Journal of Service Management (@J_o_SM). #emptyseats Here's the link: bit.ly/47Ke5J1
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How must top-tier sports media products adapt to meet the next generation's needs? To answer this critical question, we asked 99 experts to envision the near future of the top-tier sports product and its production in 2030. Here's our full report: tinyurl.com/2p9uj563!
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Please spread the word: My dear colleague Sascha is currently editing a special issue on all things #esports (management) for Internet Research. Here's the link: tinyurl.com/3h557h3d!
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Yesterday, we released our new Delphi study on how the top-tier sports product and its production might need to adapt to meet the next generation's needs. If you prefer an excellent summary over reading the full report, then @EDixonSports got you covered. sportspromedia.com/news/dfl-…
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Sascha L. Schmidt retweeted
New study from @WHU_edu (supported by @DFL_Official) reveals: 🤳 Share of sports watched on mobile expected to grow ⚽️ Live sports rights will retain USP, but highlights will become more valuable 🤖 Future unclear for virtual consumption of top-tier sports content #SportsBiz

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