University Distinguished Professor of Marketing, MB Zale chair in Retailing and Marketing Leadership, Senior Fellow IHI, author, researcher
College Station, Texas
Joined October 2014
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I have cowritten this essay on the power of kindness in healthcare with two of the kindest people I know—Drs. Montori and Allwood. Kindness is a superpower…
berryle-cwvae.wordpress.com/…
In 2004, 2012, and now, coauthors and I have published the business case for using evidence-based design to build or renovate hospitals the right way.
Here is the 2026 iteration: Fable Hospital 3.0 (link below).
berryle-cwvae.wordpress.com/…
Dear friends,
I hope that you will enjoy this new article that builds from our team’s work on social profit orientation.
berryle-cwvae.wordpress.com/…
Dear friends, I hope that you will enjoy this new article that builds from our team’s work on social profit orientation.
emerald.com/josm/article/37/…
Caring for children in hospitals offers lessons for adult hospital care. This article explains:
mcpiqojournal.org/article/S2…
I am pleased to share a new article coauthored with a special friend, Dr. Karina Dahl Steffensen, Dean, Faculty of Medicine, Aalborg University, Denmark: ascopubs.org/doi/10.1200/OP-…
#HenryFordHealth #AalborgUniversitet #shareddecisionmaking #SDM #cancercare #familycaregivers #JCOOP
Sharing a new a new article on listening well and a recent one on speaking wisely---pillars of excellent medical care. So grateful to work with brilliant coauthors.
mayoclinicproceedings.org/ar…
mayoclinicproceedings.org/ar…
My coauthors and I have had a remarkable reaction to our article on words clinicians should never use with patients.
mayoclinicproceedings.org/ar…
Dr. Rana Awdish introduces our new coauthored article on words clinicians should never use with patients in this brief—and wonderful—video
lnkd.in/gVyV4bjU
A link to the full article appears at the bottom of the video.
We can do better in how we value care. Hope this new article will be of interest.
pdf.sciencedirectassets.com/…
Leonard Berry retweeted
Wrote this piece on the dysfunctional incentives that the RVU system creates and the urgency of making it better
WIth @RanaAwdish and @ProfLenBerry
In @accpchest journal
It's short
authors.elsevier.com/c/1jkc5…
Collaborating with such a gifted writer as Dr. Rana Awdish is a joy. Dr. Grafton and I had the pleasure in this new article on words clinicians never should use with patients. drive.google.com/file/d/14Wp…
I am proud to share my latest publication journals.sagepub.com/doi/epd… published in the Journal of Marketing. For my academic friends, coauthor Tim Keiningham has created marvelous material for teaching Social Profit Orientation. fordham.edu/gabelli-school-o…
I was invited by a wonderful book recommendation site, Shepherd.com, to recommend my favorite books on kindness and dignity in healthcare. Here is the link should this theme interest you: urldefense.com/v3/__https:/s…$
Leonard Berry retweeted
Maybe we could stop shaming medical students for demonstrating basic compassion
Urban hospitals offering essential services that many other hospitals do not offer are struggling to remain solvent. Bob Riney, Bruce Siegel, and I have written a new article highlighting opportunities to re-invigorate this critical sector:
hbr.org/2024/01/critical-u-s…
I recently did a podcast with Bennie Johnson, CEO of the American Marketing Association, that I would like to share.
I enjoyed doing it and hope you will enjoy listening to it. Best wishes for the new year!
ama-marketing-and-with-benni…
If you have a family member or friend who has cancer, please consider sharing with them “Proposing a Bill of Rights for Patients with Cancer.”
You’ll find it here: ascopubs.org/doi/full/10.120…
Here is one of my all-time favorite articles, with Professor Manjit Yadav & Dr. Michael Hole. We discuss healing the poor, the elderly, & the healers themselves. It is an article with solutions & “soul.” I hope you’ll read it, enjoy it, & share it.
journals.sagepub.com/doi/epu…
I am pleased to share my latest publication with you. We present innovative ways to deliver health services to people who might otherwise not have access to them. Researching and writing with my superb coauthors opened my eyes to what’s possible.
mayoclinicproceedings.org/ar…