MQU Professor - Consumer Psychology & Marketing research | Stanford Uni Top 2% marketing researcher | Media Commentator | Consultant | Solo-Mum | Views my own

Macquarie University Australia
Joined February 2020
Professor Jana Bowden retweeted
New article published in the Journal of Retailing doi.org/10.1016/j.jretai.202…
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Did a spot of shopping to nab some deals at Birkenhead Point over the weekend as Cue and Veronika Maine clear their stock. Hopefully I love this dress when I give it a run because I bought two of them they were such a bargain 😂
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🛍️ What happened to Cue? 🛍️ Cue was once the IT-girl brand for the modern corporate Australian woman. ⚠️ But…Cue didn’t just face a changing fashion market. It faced a changing woman… My comments @newscomauHQ ⬇️
"Fashion changed and they didn't get the memo."
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🛍️ What happened to Cue? 🛍️ Cue was once the IT-girl brand for the modern corporate Australian woman. ⚠️ But…Cue didn’t just face a changing fashion market. It faced a changing woman… My comments @newscomauHQ news.com.au/finance/business… @Macquarie_Uni #retail #cue
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🛍️ Is David Jones caught between luxury and everyday? Consumers want #retail that is memorable AND value-aware. What is the department store trying to be? Luxury? Generalist? Experience-led? The real battle is for relevance + identity. news.com.au/finance/business… @Macquarie_Uni
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Today’s consumers are seeking convenience at the supermarket. Why? 📈 71% of families with kids are dual-income + busy! 📈 16% are one parent families and 77% of these are single mums …🙋🏻‍♀️ including me! My comments @Channel9👇🏼 nine.com.au/lifestyle/food/c… #retail @Macquarie_Uni
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🛍️ Anyone bought a Bunnings Bluey Gnome lately? 🛍️ My comments @YahooNewsAU ⬇️ 🧠 Consumer behaviour isn’t simply about buying what we need. FOMO isn’t just about missing out on a product. It’s about missing out socially. #retail @Macquarie_Uni au.news.yahoo.com/bunnings-1…
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🛍️ Why do we LOVE viral products? It’s not just the product.
It’s the game. 👀 Discovery
📱 Social amplification
🔥 Social proof
📉 Scarcity
😰 FOMO
🏃 The race to get one My comments @YahooNewsAU au.news.yahoo.com/aldi-kitch… @Macquarie_Uni #aldi #retail #supermarkets
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This shouldn’t be an argument about how long students are on screens at school each day. It should be about how they are using that technology. Educational technology doesn’t inherently undermine learning. Its value depends on what students do with that technology. #auspol
After a disturbing drop in school test results, screen time in our classrooms is set to be slashed down to as little as 15 minutes a day. It also means the return of pen and paper, with most students, teachers, and parents supporting the change.
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Nike is being dropped from the US top 100 👟 Shares down 76% since Nov 2021. My comments @newscomauHQ 👇🏼 “The problem now is preference. Loyal customers incorporate the brand into who they are – their DNA – and Nike has lost that,” she said. @Macquarie_Uni #retail #Nike
The world’s most recognisable sportswear brand copped a humiliating new low for the business. Full story: bit.ly/4qZcj0t
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Nike is being dropped from the US top 100 as its market value plunges 👟 US$230B wiped from its peak. Shares down 76% since Nov 2021. Nike has lost its place in consumers’ choice set. My comments @newscomauHQ 👇
#Nike #Retail @Macquarie_Uni news.com.au/finance/business…
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🍕 Pizza Hut is back - but is it? 250 restaurants transformed by year-end. But food quality + slick digital ordering are table stakes. For younger consumers the real question is- what’s new? My comments @newscomauHQ @Macquarie_Uni #pizzahut #retail news.com.au/finance/business…
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The global resale of fashion alone is projected to be worth $444 billion ($US317b) by 2027. #Savers has had some backlash today but have to say my Hawaii Savers experience was amazing for the sheer stock and savings - one happy thrifter here! ♻️ abc.net.au/news/2026-09-03/s… #retail
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We all remember the bustling hive that was Pizza Hut in the 1990’s 🍕 Fast-forward to 2026 and Pizza Hut is back with a modern twist on its classic dining launching a 75 store rebrand this week. My comments for @joabi @Channel9 @Macquarie_Uni #retail nine.com.au/lifestyle/food/p…
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🚨 Ooshies didn’t just win Woolworths customers, they changed where they shop. Data shows 64% of parents changed their shopping behaviour - spending more, + shopping more. My comments for @bengrahamjourno @newscomauHQ news.com.au/finance/business… @Macquarie_Uni #supermarkets #wow
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💰 Ooshies push Woolworths to the win 💰 The bigger question is what happens next. My comments for @7NewsSydney👇🏼 @Macquarie_Uni #supermarkets #fmcg #retail #Woolworths
Supermarket giant Woolworths is celebrating the mega success of its Ooshies collectibles campaign. The craze has helped drive up grocery sales, with the company posting a profit that's left Coles in the dust.
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These results should have #Coles quaking in their boots. Not only have they lost Woolworths' shoppers in the immediate period, but they've lost their share of wallet going forward too. Consumer behaviour is sticky. #retail #supermarkets @FinancialReview #Woolworths
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The interesting part of the story in here is DESPITE headwinds, #Woolworths has gained consumer trust and improved brand perceptions through #Ooshies. After being ranked one of the most distrusted brands this year, Woolies has clawed back the consumer #retail #supermarket
Australia's largest supermarket chain, Woolworths, has seen its profit surge by 18 per cent in the last financial year to $1.138 billion. Despite this, July inflation figures show annual price pressures easing across the economy. abc.net.au/news/2026-08-26/a…
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#woolworths data shows 💰 Cost-of-living crisis is biting AND consumers EXPECT value 💰 But, consumers still want engagement, entertainment and excitement #Ooshies Consumers shopped more often, bought more, and tried more. Coles to play catch up. #retail #supermarkets
Woolworths chief executive Amanda Bardwell is seeing early gains from her reset strategy, with the supermarket giant outpacing arch rival Coles on sales growth as the popular Ooshies collectables campaign delivers an extra boost. Eli Greenblat has more: bit.ly/3U7LStv
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