Larry Bauer (@PrintStrategist) header
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Larry Bauer

@PrintStrategist

Marketing Strategist for Print and Multichannel Campaigns

 Chicago
bauerassociates.net
Joined August 2008
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Photo by Larry Bauer (@PrintStrategist)Photo by Larry Bauer (@PrintStrategist)Photo by Larry Bauer (@PrintStrategist)Photo by Larry Bauer (@PrintStrategist)Photo by Larry Bauer (@PrintStrategist)Photo by Larry Bauer (@PrintStrategist)Photo by Larry Bauer (@PrintStrategist)Photo by Larry Bauer (@PrintStrategist)Photo by Larry Bauer (@PrintStrategist)Photo by Larry Bauer (@PrintStrategist)
How Printers Can Survive the Pandemic’s Aftermath bauerassociates.wordpress.co… via @wordpressdotcom

How Printers Can Survive the Pandemic’s Aftermath

The commercial printing industry is in trouble. And I don’t say that out of any dislike for ink on paper. To the contrary, I love print. It’s how I’ve made a living for more than 40 years, to say n…

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Check out my latest article: How Printers Can Survive the Pandemic’s Aftermath linkedin.com/pulse/how-print… via @LinkedIn
How Printers Can Survive the Pandemic’s Aftermath

How Printers Can Survive the Pandemic’s Aftermath

The commercial printing industry is in trouble. And I don’t say that out of any malice toward ink on paper.

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Check out my latest article: Is Your Perfectionism Limiting Your Productivity? linkedin.com/pulse/your-perf… via @LinkedIn
Is Your Perfectionism Limiting Your Productivity?

Is Your Perfectionism Limiting Your Productivity?

It’s a strange marketing world we live in. On the one hand, I see a lot of online marketing information that is clearly not well written or designed.

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Get your creative hats on, B2B agencies and marketers. Your table is set.
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Some good news for domestic recycling companies and paper manufacturers.
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Good article on how color psychology affects brands.
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Some good points to consider if you're thinking of going all digital.
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Good information for anyone frustrated over matching colors.
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Are Marketing Plans Worth the Time to Create Them? linkedin.com/pulse/marketing…
Are Marketing Plans Worth the Time to Create Them?

Are Marketing Plans Worth the Time to Create Them?

The short answer is yes, and that goes for companies of all sizes. Small- and mid-sized companies are often the most challenged, with perhaps a few key employees (none of whom may have a true...

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Graphic designers have more far-reaching influence over sustainability issues than they might think.
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Does Your Content Moral Compass Always Point True North? Deciding on the suitability of content can make for tough decisions. bauerassociates.wordpress.co…
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Always good information if you're a creative professional within driving distance of the Milwaukee area.
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An interesting question to ask yourself as a marketing professional.
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Does Your Content Moral Compass Always Point True North? linkedin.com/pulse/does-your…
Does Your Content Moral Compass Always Point True North?

Does Your Content Moral Compass Always Point True North?

I was struck by a recent article (“A call for supermarkets to stop selling National Enquirer”) by Eric Zorn in the Perspective section of the Chicago Tribune. The opening line asserts that it’s...

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Great family-owned company with a diverse range of capabilities. Nice alternative for those who want advanced technology and a personal experience.
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Interesting commemorative Indy 500 book and a great collaboration between two fine printers. #design #printing
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Is Technology Paving the Way for More Print Marketing? Learn how digital technology may be getting in its own way, causing a print resurgence. bauerassociates.wordpress.co…
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Is Technology Paving the Way for More Print Marketing linkedin.com/pulse/technolog…
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Looks like IPD18 was quite the success. Thanks @PrintPros.
INTERNATIONAL PRINT DAY (@IntPrintDay) profile pictureINTERNATIONAL PRINT DAY@IntPrintDay17 Oct 2018
3,713 tweets and 17,006,695 impressions were generated by 729 contributors sharing #IPD18 the past 24-hrs to celebrate International Print Day! Thanks to all who took the time to support #print today!
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#IPD18 #Marketing #healthcare According to the 2017 Digital Marketing Trends in Healthcare Report, 42%-53% of healthcare marketers use print magazines as part of their content marketing strategies, outranking microsites and mobile apps on the list of content marketing tactics.
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