The conversation that moves stocks increasingly happens on X in real time. The sell-side still isn't here. I spent two years trying to help solve that from the inside. It hasn't worked so far, so I built it myself. Here is what M Squared Capital is all about: Dedicated coverage. Every single quarter. Whether you care about the name or not. We don't chase the topic du jour. So, when you do care about a name, the work is already done, and you get more than the same AI answer everyone else has. We currently cover 20 companies across Athletic and Home, brands and retailers together. Wall Street doesn't. No sell-side analyst who covers Asics is also responsible for Nike. About half the analysts on Dick's follow none of the brands it sells. It is one industry, researched in pieces, and the most useful questions sit in the gaps between those pieces. Beyond that, I wrote about why the sell-side struggles in: Confessions Of A Sell-Side Analyst. xitter.cf/MattJMcClintock/status… The short version is three problems. Corporate access is now what the sell-side gets paid for, and analysts who say critical things rarely get it, so staying uncontroversial is the safe choice. The senior analysts who know the most spend their days marketing to the largest funds while junior associates write the notes. And the bureaucracy is stuck in 1995: a reaction to an earnings call can take a day or more to publish, and none of it is allowed on a platform like this one. Many sell-siders are good analysts in a system that no longer lets them do the job. I'm not anonymous. I spent 15 years at bulge bracket banks, and anyone in Retail/Consumer can look up what I wrote and whether I was right. That is the underrated thing about sell-side analysts: everything they do is on the public record. Plenty of people post here anonymously, often for good reasons. But it means you can't check their history. You can check mine, and I'm comfortable with that. My notes from earnings calls are posted here, free, as soon as the call ends. Subscribers get a full report on each company every quarter and the primary research behind it: store visits, pricing checks, and the questions that take weeks of research to nail down. None of the three problems above apply to me, and I'm paid only by subscribers. Don't take my word for any of it. Everything I've written on $NKE and $RH is open to everyone, models included. Read it and decide whether the other 18 are worth it. Link in bio. PS: More to come 😉