
Avid skier, weather enthusiast & CEO @codingscape
Vermont
Joined November 2009
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Hey Twitter! I’m looking to post more on here, so I thought I’d reintroduce myself.
I’m Porter Haney — CEO of @Codingscape, the software consultancy @jimmyjacobson, @makenai, and I started in 2018. If you’re my friend IRL, you’ll also know me as that guy building his own house in Vermont, or one of the most obsessive skiers you’ve ever met (more on both in the future).
Jimmy and I go way back. Five years ago, we sold our company Wedgies, a social polling platform used by orgs like The Obama White House, The Wall Street Journal, Crunchbase, and more.
We had such a good time building it and learning from it that we knew we had to work on something together again — but what?
As we thought about what’s next, we realized a few things:
- We wanted to keep the Wedgies team together
- We wanted to run a services business, rather than a product business
- We wanted to be cash flow positive, rather than relying on venture capital
Codingscape was born, but there wasn’t a clear direction yet. Not long after our genesis, we started generating some buzz, and tech companies came to us looking to work with our team.
We started out doing custom development work for these cos to address their varied needs. It took a lot of experimentation in the beginning to figure out our client base, how to run a consultancy, and how to operate on cash flow.
Codingscape is now a team of 80 and has worked with a wide range of exceptional companies to help them exceed their software delivery goals.
As we continue to evolve, I’ll be sharing more about:
• Codingscape’s mission, values, and culture
• What it’s like building a remote-first, cash flow-positive company
• How to create a culture of trust and accountability
• How to build a durable business in an uncertain market
• And other tidbits and learnings as a founder, CEO, and dad
Feel free to follow me on LinkedIn — I’ll be posting more there as well 💪
I am also in this group, and it's great. We also all succeed together at solving these basic problems. It is a highlight of my month, every month!
I lead a tech company but I also...
- Am the proud Dad to two daughters
- Am obsessed with backcountry skiing
- Am building a timber frame house in Vermont
It's not always easy to find balance, but I wouldn't have it any other way.
How do our clients decide to hire a software consultancy like @Codingscape over recruiting new team members?
They often just compare the upfront cost of salary versus the cost of working with us.
But there are other costs to consider:
The bigger the company, the harder it becomes to recruit great people quickly.
When they consider costs more holistically, hiring a consultancy is the more cost-effective option.
Thinking of trying out an overseas dev team?
If not, you can stop reading…
If yes? Here are a few things you should know:
This high-accountability pitch shows clients they're working with a capable team that integrates with their company and takes responsibility for their work.
No more faceless devs pushing code to GitHub at midnight from who-knows-where.
Hiring tech talent is tough. Many companies struggle to find the right people for the job.
But there's good news: you don't have to hire full-time employees to fix your technical problems.
3/ The hiring process is expensive.
Beyond that, the opportunity cost of time wasted hiring when technical experts could be starting work is high.
Just ask yourself “how can I help them leave that call better than they came into it”. It can be as simple as giving them a little bit of information they didn't have before.
Now, of course AI tools can support outreach. But the key is using them to double down on authenticity.


