Don’t “test” your site before Black Friday. Buy from it. At least twice. Here’s a checklist ↓ ☐ Get out your credit card ☐ Open 2 incognito browsers ☐ Pretend to be … Buyer 1: Shop for yourself ☐ Use Safari on desktop ☐ Start with a Meta ad URL ☐ Landing page ➞ purchase Buyer 2: Shop for a gift ☐ Use Chrome on Mobile ☐ Start by Googling your brand ☐ Homepage ➞ purchase For both buyers (incognito) ☐ Click every banner & bar ☐ Close then reopen popups ☐ Subscribe to your emails ☐ And to your text marketing ☐ Use a discount code ☐ Purchase your product x2 ☐ Open your receipt emails ☐ Check for text receipts Pay close attention to … - Banners - Popups - Countdowns - Reward offers - Chat bubbles - Support widgets - Add-to-cart prices - In-cart upsells - Shipping dates - Gift options - Post-purchase Disclaimer: I lifted this from retention marketing maven @lovevalgeisler’s advice during our Black Friday panel. Link to her full video below.