The Science Of Decision Making. Committed to providing you with actionable market research solutions, enabling you to make vital decisions with confidence.
Johannesburg, South Africa
Joined May 2013
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Are you keeping pace with the South African consumer?
Join Plus 94 Research and MRF as we unpack five years of MAPS insights.
Question, what’s changed most about how South Africans shop?
Join the webinar: bit.ly/4evF4Nj
#MAPS #Plus94Research #Webinar #ConsumerStudy
Think your opinion is just your opinion?
Everyday perspectives can become powerful insights when the right questions are asked.
We’re growing our research community and looking for people who are willing to share theirs.
Your perspective could be the one we’re looking for.
Heritage is more than what we remember. It’s what we continue to live, share and pass on. 🇿🇦
Behind every number is a behaviour, a connection and a story worth understanding.
Happy Heritage Day. 🇿🇦
#HeritageDay #MAPS #Plus94Research
What changed before you noticed the change?
Markets shift quietly. Tracking helps reveal those movements early, so you can understand what’s changing and respond with clarity.
#TrackingStudies #ConsumerInsights #Plus94Research #TheScienceOfDecisionMaking
🤖 Made with AI
What if the people you serve are trying to tell you something… and you’re not listening?
When was the last time your institution actually asked what the public thinks?
Don’t just represent the public. Understand them.
#Plus94Research #PublicOpinion #ResearchMatters
🤖 Made with AI
Knowing what people buy is only part of the story. The real insight lies in understanding what they prioritise, where they spend, which categories are growing, and which brands are winning their attention, and their wallets.
#MAPS #ConsumerInsights #MarketResearch.
What’s getting the biggest spring refresh in your life this year? 🌸
0%My home
0%My Wardrobe
0%My Routine
0%My Spending Habits
0 votes • Final resultsSouth African consumers are changing, and the numbers tell a bigger story.
Five years of economic pressure have changed how households spend, save and even borrow.
This is what MAPS data revealed.
Sales are up? Great! 🎉
Research says: now let’s understand what’s driving them.
#Plus94Research #MarketResearch #BusinessIntelligence #ConsumerInsights #TheScienceOfDecisionMaking
Not every customer thinks, wants or buys the same way.
Segmentation research helps you uncover the different groups within your audience and what truly drives them.
#Plus94Research #Segmentation #MarketResearch #ConsumerInsights #CustomerInsights #ScienceOfDecisionMaking
From social media to digital video and streaming, audiences are spending more of their attention online. For brands, the question is no longer simply where are people? but where are they paying attention?
The latest MAPS stats points us into the right direction.
#SocialMedia
What does the data tell us about South African women today?
#MAPS insights reveal more than progress, they reveal changing behaviours, priorities and opportunities. Better insights lead to better decisions.
#WomensDay #MAPS #ConsumerInsights #MarketResearch
What do the data tell us about South African women today?
#MAPS insights reveal more than progress, they reveal changing behaviours, priorities and opportunities. Better insights lead to better decisions.
#WomensDay #MAPS #ConsumerInsights #MarketResearch
Inflation affects more than household budgets, it influences how people will shop, spend and make decisions.
[WATCH] #SAInflation || Annual consumer inflation jumped to 5,0% in June 2026 from 4,5% in May 2026. This is the highest inflation print since June 2024 when the rate was 5,1%.
Prices rose by 0,7% on average between May and June, the same increase recorded between April and May.
Read more here: statssa.gov.za/?p=19757
#StatsSA #KnowYourStatsZA #GovZAUpdates
Did you know?
A customer saying they're satisfied doesn't necessarily mean they'll stay loyal.
That's why customer satisfaction and customer loyalty are measured separately.
#marketresearch #brandloyalty #research #behaviourresearch
Every innovation creates a new research question.
Pick n Pay's AI shopping assistant is changing how consumers shop, but how will it influence trust, loyalty and purchasing behaviour?
Technology changes fast. Understanding people remains the competitive advantage.
Friday's 60-second research drop.
Today's term: Representative Sample.
Can the views of a few reflect the opinions of many? That's the goal of a representative sample, and it's one of the foundations of meaningful research.
#60SecondsInMarketResearch #MarketResearch
Friday's 60-second research drop.📚
Today's term: Pilot Study.
Every great study starts with a test. Pilot studies help researchers refine their approach before launching full-scale fieldwork.
Here's 60 seconds to help you recognise why they matter.
#60SecondsInMarketResearch
Friday's 60-second research drop. 📚
Today's term: Bias.
Even the smallest bias can influence the biggest decisions. Understanding it is the first step towards producing credible, reliable research.
Here's 60 seconds to help you recognise it.
#60SecondsInMarketResearch
Market research has its own language and we're here to help you recognise it under 60 seconds.
#60SecondsInMarketResearch #MarketResearch #ConsumerInsights #ResearchTerms #TheScienceOfDecisionMaking
