Playrcart is a real-time technology and data platform that makes all marketing touchpoints transactional.
London
Joined November 2012
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Curious to see the Hyundai Motor UK campaign shortlisted for @MarketingWeekEd Awards?
Check out our transactional skins!
✅ 18% conversion rate from users that engaged with our #LeadGeneration form
✅ 93% of leads validated
lnkd.in/eMRqyu5A
#Automotive #Tech
Curious to know how we helped @VodafoneUK drive conversions in collaboration with @GumGum in a global first for the #telecom industry?
Two words: transactional skins.
Read more: marketingtechnews.net/news/2…
Thanks @MarketTechNews!
#digitaladvertising #innovation #programmatic
Playrcart retweeted
London #adtech startup @Playrcart granted US #patent for video and rich media transactional ad technology...
#Advertising mediashotz.co.uk/playrcart-g…
Playrcart has been granted its first US patent for in-video & rich media advertising transactions!
adweek.com/adweek-wire/playr…
@Adweek
#patented #technology #marketing #media #advertising #uspto #innovation #playrcart
We're looking forward to attending this year's @WPP Commerce Conference with industry experts discussing the future of retail.
If you're also attending in Miami let us know if you want to grab a coffee! 🇺🇸
lnkd.in/dEhxr2GK
#commerce #conference #retail #WPPCommerce
Well done to the team involved in this campaign @Hyundai_UK, @GumGum and @driftrock, driving innovation within the #automotiveindustry!
Read case study here: lnkd.in/eJM5dJ32
#digitaladvertising #leadgen #adtech #contextualadvertising #digitalmarketing #partnership
Digital ad business S4 Capital Group reported a 29% increase in quarterly net revenues. Sir Martin Sorrell says large companies were favouring performance advertising to generate immediate sales, over brand awareness.
lnkd.in/e6xsRduF
#business #digitaladvertising #brand
Retail technology is helping the grocery retail industry move faster, from autonomous checkouts, to clever AI that allows emission-free delivery vans.
@ChargedRetail we love to see this innovation.
chargedretail.co.uk/2022/09/…
#retail #retailtech #AItech
Live streaming platform @Twitch sees 75% of its users agreeing that the content they see on there is authentic. Brands need to follow suit and move from curated to authentic content.
Read @TheDrum 's article suggesting how brands can do this.
thedrum.com/news/2022/08/08/…
#genz
Only 32% of Gen Z users currently use Facebook, seeing a decline from 72% in 2015.
This drop off in a key demographic will have a negative impact on Facebook’s ads business, which makes up 20% of its revenue.
@TechCrunch
techcrunch.com/2022/08/11/te…
#digiads #socialcommerce #GenZ
Congratulations to shopping giants @waitrose who have unveiled a brand refresh: “Food to feel good about,” highlighting the positive difference their food can make.
marketingweek.com/waitrose-b…
#brands #retail #marketing
As a social platform, TikTok offers retail brands the chance to connect with new audiences, tapping into the way consumers engage & share content. We love this guide from @retailgazette for marketers to ensure they get the best out of the platform.
tinyurl.com/mtted3kv
6 in 10 consumers say they've been served ads for irrelevant products, and 50% for out-of-stock items, with many retailers wasting budget on ineffective advertising. They need to find new ways to deliver more impactful campaigns
@MarketTechNews
tinyurl.com/yt74mss8
In a survey by @ebay, 56% said they plan to buy thoughtful presents this Christmas. As well as appealing to their desire for good value, this means supporting shoppers in their quest to find the most meaningful products.
tinyurl.com/yc5pka8t
#consumerhabits
Social commerce and livestream shopping has become hugely popular, with many predicting a new era in online shopping.
Playrcart offers a frictionless checkout across social and livestream.
thedrum.com/opinion/2022/09/…
#socialcommerce #livestreaming #digitalads #digitalmarketing
Running ads is not just about reaching your target market.
More dwell time delivers better top- and bottom-of-the-funnel impact. Attention matters.
Very Interesting read Mark Ritson
@MarketingWeekEd
marketingweek.com/ritson-pay…
#marketing #advertising #brands
Playrcart retweeted
Last week’s biggest retail technology plays at a glance, including @TrigoRetail @mgabay10 @Lowes @Instacart @trove @on_running @Contentsquare @clarksshoes @CheckPointSW @Paytm @Playrcart @BootsUK @Mirakl @Vee24 @RelexSolutions @UberEats @nuro #retailtech retailtechinnovationhub.com/…
We're thrilled to partner with #RexBrown offering direct integration of Playrcart’s software to their clients! Our tech gives customers a seamless checkout process within adverts whilst enabling brands to capture first party, customer consented data. lnkd.in/eXS4ewqM
Selfridges has a new initiative. Called ‘Reselfridges’ it aims to change the way people shop and will form the “backbone of the business”, making up 45% of transactions in future.
@retailgazette
retailgazette.co.uk/blog/202…
#retail #brand #marketingcampaigns #marketingtrends
More than 1/3 have made #omnichannel buying part of their regular shopping. French retailer @mousquetairesfr has built a foundation that streamlines its supply chain & improves its customers' experience across bricks-and-mortar & e-commerce channels.tinyurl.com/aryeefrw