We just reached 21,000 paying subscribers, and without a sales team. No cold calls. No sales scripts. No one chasing leads. Instead, we’ve spent years writing about what we stand for: • Analytics that respects privacy • Analytics that doesn't require a degree to understand • Who Plausible is made for, but also stating explicitly: who it is not for • Why we stay subscriber-funded and so on. It gives people enough information to make up their own minds. They find us, understand what we stand for and decide if they want to pay for it. Sometimes, honest communication does all the selling.

How do we show city-level stats, without compromising on privacy? ✅ Geolocation lookup is done server-side ✅ MaxMind (our data provider) never sees the IP ✅ No raw IPs in our database, logs, or on disk ✅ We store only country, region, and city You get accurate, detailed stats. Your visitors keep their privacy. Privacy-first analytics does not mean "less useful."

We have moved the "Save as segment" option out of the dropdown, and placed it right next to your filters. Why? Because that's where you are when you think, "I'll want to see this view again!" So just click the star to save your current combination of filters as a segment. Tiny change, but much more intuitive. We hope it helps improve the Plausible experience! 💜

After funnels, we've redesigned our Filters. The new design makes exploring and segmenting your analytics more intuitive: → Cleaner layout → Easier navigation → Smoother everyday workflow Live on all dashboards. We hope you like it! 💜

With 3 months still to go, we've already added 40% more net subscribers than in our previous best full year. The growth is accelerating, and we're still only 10 people on the team. For us, revenue has scaled way faster than the team size. → We didn't hire ahead of demand → We didn't add management layers → We didn't raise money to grow faster Sometimes, growth doesn't need a bigger team. It needs a better product and patience. Thank you to everyone who believes in Plausible. 💜

Stripe uses Plausible for their web analytics. Another good example proving that simple, privacy-friendly analytics isn't just for small websites.

We're now the web analytics partner to Mozilla! Mozilla has played an important role in building a healthier, more open and private web, and we're grateful to the Mozilla team for trusting Plausible.

We ignore highly upvoted feature requests all the time. We also build features people never asked for. Reason: product direction beats feature count. A popular feature request proves there’s demand for the feature. It doesn’t prove it belongs in your product. Our approach: ✅ Run a public feedback board ✅ Listen to what people want ✅ Build only what fits: simple interface + privacy-first analytics Saying no to a popular request isn't always losing a customer. It can mean gaining ten who are a better fit, and easier to keep serving well.

In the last few weeks, Plausible has kept 4 billion bot visits out of your dashboards. All the filtering happens automatically in the background to ensure your analytics show real, human visits and not bots.

Plausible now lets you make your funnels flexible! What does it mean? Your funnel shows a 40% conversion rate. But you're only counting people who completed every single step. A flexible funnel only marks your first and last steps as required. Everything between them becomes optional. Example journey: View product → View details → Purchase Someone skips straight from product to purchase? Still counts. You can measure the outcome that matters without losing visitors who took a shortcut. ✅ Simply toggle "Flexible" when creating or editing any funnel, no code changes needed ✅ You can edit your existing funnels too! Try now and see how your conversion rates change between different kinds of funnels!

If you're collecting everything but still struggling to understand your website, that's not insight. That's noise. Better analytics doesn't mean tracking more things. It means answering basic questions without drowning in dashboards. What's bringing people here? What are they doing? What's working? Those should be simple to answer. Instead, you open your analytics and the answer is buried under 200 reports and metrics you never use. More data can make you feel informed without making anything clearer.

Google Analytics doesn't run a charity. When analytics is free, someone is still paying. Yes, there's no subscription. No invoice. Millions of data points processed for you at no cost. But running analytics at that scale costs real money. With Google Analytics, you're just not the one paying. The people visiting your website are. With their data. That's the trade “free” analytics makes easy to overlook. The price of free isn't always on your company card.

Now you can see your revenue in funnels! See how many visitors completed a defined journey, how much revenue they generated, and the average revenue per visitor. Our goal: make sophisticated funnel analysis feel like normal web analytics.

After the redesign, Funnels have gotten another major upgrade: Earlier, you could only see funnels for a selected time range. Now, you can also compare them (each individual step) across different time ranges. Simply enable comparison in the date range selector, and see how funnels perform week over week, month over month, or any custom range. We hope you like it!

We redesigned Plausible Funnels. ✨ Before: simple bar graph with useful info at a glance. Now: ✓ more elegant ✓ easier to scan ✓ gives more useful info at a glance You see what percentage of visitors reached each step, how many continued, and how many dropped off. The gray area shows the drop-off visually, making each step easier to compare. Already available in your dashboards, try now and share your thoughts!

We improved our bot filtering over night so your stats won't get polluted. What's new? Bots have gotten smarter. They run real browsers, use residential IPs, and have become better at mimicing actual visitor behavior. We identified several new patterns like these and updated our filters. We already block ~2 billion bot visits every month. As bots evolve, our detection evolves with them. The goal is simple: keep bots out of your analytics without filtering out real visitors. ✔️ Our bot filtering is not limited to premium plans as it is a matter of principle for us ✔️ Happens automatically at the script level, no need to do any special settings

In a time where SaaS customers are automatically migrated to new plans costing up to 20x more, we still honor our grandfathered plans. Seven years in, some subscribers are still paying the price they signed up for years ago. We manually maintain those plans for them even as our pricing evolves. It’s the era of acquisitions and fancy exits. We don’t plan on having one. There are no investors pushing us toward one either. Just you, us, and a product we believe in. We’re building Plausible for the long term, not the next quarter.

European companies prefer Plausible. You can host your website in Europe, choose European infrastructure and take GDPR seriously. Then load Google Analytics on every page and send your visitors’ data to Google. For companies trying to keep more of their stack and data in Europe, that increasingly doesn’t make much sense. One of our subscribers put it simply: “Plausible being built in the EU matters to us too... it would be odd to route our own visitors through Google.” Plausible is built and operated in the EU. Visitor data stays in the EU. Sometimes the choice is that simple.

Home Assistant, one of the most popular open-source projects, is using Plausible web analytics across all its websites. 😍 @openhomefndn

You don't need a hidden business model if you can keep a simple, clear relationship with your customers. You pay for a product. We build the product for you. We don’t need to monetize the personal data of the people visiting your website, and make the economics work. Plausible is open source, so you don’t have to trust our word either. You can verify it for yourself. Sometimes paying for software isn’t the compromise. It’s what makes the incentives clear. A happy Plausible subscriber: