PBFC is heading to CHFA NOW Toronto! 🌱
We’re looking forward to seeing PBFC members, connecting with industry partners, and exploring what’s new across Canada’s plant-based food sector.
If you’re attending, we hope to see you there! @CAhealthfood
#CHFANOW #PlantBasedFoods
Which claims are gaining momentum across Canadian food categories?
Our on-demand member webinar with @NielsenIQ is now live on the PBFC member portal, exploring vegan, vegetarian, plant-protein, nutrition, free-from, and trust claims.
plantbasedfoodscanada.ca/mem…
#PlantBasedFoods #MarketInsights
Plant-based positioning tells an important part of a product’s story, but complementary benefits can broaden appeal and build consumer confidence.
Our upcoming member webinar with @NielsenIQ will explore the latest Canadian market insights and what they could mean for product positioning. Data will be available on the member portal September 16.
#PlantBasedFoods #ConsumerInsights #FoodInnovation
Changes in plant-based performance do not happen in isolation. Broader category trends can provide important context for understanding what is driving the market.
Our upcoming member webinar with @NielsenIQ will explore these dynamics using the latest Canadian market data.
Data will be available on the member portal September 16. #PlantBasedFoods #MarketInsights #FoodInnovation
Canada has the ingredients to lead the global plant-based food market. At #PlantForward, FHCP CEO Michael Graydon will join industry leaders to explore the innovation, manufacturing, and collaboration helping turn that opportunity into growth.
Register: plantforwardconference.com
#PF26 #PlantBased #FoodInnovation @proteinindcan @pulsecanada @FHCP_PASC
From crop innovation to consumer products, Canada's plant-based food sector continues to create new opportunities for growth. At #PlantForward, FHCP CEO Michael Graydon will join industry leaders to discuss the trends and opportunities driving the sector forward.
Register: plantforwardconference.com
#PF26 #PlantBased #ProteinInnovation @proteinindcan @pulsecanada @FHCP_PASC
Commercialization. Investment. Regulation. Consumer adoption.
Many of the challenges facing Canada's plant-based sector cannot be solved by any one organization alone.
Progress happens when the ecosystem works together.
#PlantBased #FoodInnovation
Bringing the plant-based sector together tomorrow.
A strong group and a full day of conversations ahead.
Last day to register → eventbrite.ca/e/198232804755…
#PBFC2026
We close the day by bringing the conversation into focus.
Murad Al-Katib, Adam Grogan & Cristine Laforest share what they’re seeing across the plant-based market and what’s needed to enable growth in Canada.
May 5 → ow.ly/nJHP50YOFQ0
@agtfoods @mapleleaffoods @belcorporate
#PBFC2026 #PlantBased #CanadianFoodIndustry #PlantBasedGrowth
From field to formulation: how well is the plant-based system actually working?
This session connects agriculture, ingredients & product to explore what’s driving growth and where there is opportunity.
May 5 | Register: ow.ly/wrvo50YMTWW
#PlantBased #FoodInnovation #PlantBasedGrowth
Agri-Economic Systems, @AvenaFoods @Roquette, Plant Up
How are consumers discovering and choosing plant-based products today?
From Curiosity to Commitment: Understanding Today’s Consumer
Sponsored by @Danone Canada
Featuring perspectives from
Michael Lines @SimplyProtein (moderator)
Angie Balian @Danone
Lauren Kahansky @TikTok_us
Leanne Gibson @Loblawco
Register to join the conversation:ow.ly/2rvk50YKsog
#PlantBased #ConsumerInsights #FoodInnovation
What determines what makes it to shelf today?
Retail leaders from @healthyplanetca, @loblawco, and @sobeys and Indigo Natural Products discuss what’s working, how decisions are being made, and how suppliers and retailers can better align to grow the category.
#PlantBased #Retail
Register: eventbrite.ca/e/198232804755…
Where is the plant-based category headed next?
What’s Next: Global Trends Shaping the Future of Plant-Based Foods
A forward-looking session with @Innovatrending on the global trends shaping innovation, product development, and evolving consumer expectations.
If you’re thinking about where the market is going, this is a conversation to be part of.
Follow along this week as we share more of the lineup.
#PlantBased
Register: ow.ly/FyHB50YIfKl
What are investors really looking for today?
Hear from @Districtvcap, @Kroll, @InvestEco, & @WittingtonVC on scaling in a more disciplined market.
eventbrite.ca/e/198232804755…
#PBFC2026 #FoodIndustry #PlantBased
Where does the plant-based market stand today?
Market Pulse 2026
A data-driven look at what’s shifting, where pressure points exist, and where opportunities are emerging.
Register here: eventbrite.ca/e/198232804755…
#PlantBased @NielsenIQ
Seeing Around the Corner...
How AI is Changing How We Make Decisions
What if you could test ideas and get early consumer signals in minutes not weeks?
Join Andreas Duess, CEO of @Fishdog, for a practical look at how AI is supporting faster, smarter decisions.
🔗 ow.ly/L1tX50YBpTa
#PBFC2026 #FoodTech #PlantBased
PBFC’s strength has always been its members.
Our Membership Committee plays a central role in shaping the content across our events including the Annual Conference.
We’re grateful for the time, energy, and insight they bring.
#PlantBased #PBFC #FoodIndustry #Collaboration #PlantBasedCanada
Peter McGuinness, CEO of @Bel North America, will deliver the opening keynote at the PBFC Annual Conference.
From Hype to Scale: What Comes Next for Plant-Based Foods
Former CEO of Impossible Foods and President & COO of Chobani, Peter will help frame the next phase of growth for the plant-based sector.
📅 May 5, 2026
📍 Copper Creek Golf Club, Ontario
👉 Register: eventbrite.ca/e/198232804755…
#PlantBasedFoods #FutureOfFood #PBFC
On International Women’s Day, we recognize the women across Canada’s plant-based value chain from agriculture and ingredient innovation to manufacturing, retail, research, and policy, helping shape the future of the sector.
#IWD2026 #GiveToGain #WomenInFood



















