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Ripple can probably be fine without $XRP and $XRP can be fine without Ripple- not all of Ripple's products require $XRP and $XRP doesn't require Ripple to exist. The XRP Ledger (XRPL) is decentralized so if Ripple were to shut down tomorrow the XRPL would still exist and continue to function, with $XRP being used as it's gas token (like ETH on the ERC-20 network). With that being said, Ripple is the single largest holder of $XRP. They currently hold over 100B dollars of $XRP however most of it is locked away in a time-locked escrow of which a small portion gets released every month for, at minimum, the next 5 years. Because a lot of the monthly release tokens are re-locked for another 5 years, the timeline for the full unlock keeps getting pushed back indefinitely. Keeping the above in mind, if you owned 100B $'s of a crypto asset that you will only get full access to a decade or more from now, would you not do everything that you possibly can to grow the value of that asset over the next 10-20 years? It is in Ripple's best interest to make the value of $XRP increase as much as possible for as long as possible because they will be single greatest beneficiary of this price increase- more so than me or you- for the next decades. How do they do this? By increasing it's utility and therefore increasing demand for it. One way they can do this is by selling a product that doesn't NEED $XRP but that can possibly be even BETTER with $XRP. The more they can grow their network and customer/client base via their non-XRP products, the more opportunities they have to plug $XRP into the mix down the road. It's kind of like a store or website advertising a "massive sale" to get customers to visit and then once the customer walks in they can try and up-sell their other products. It's just simple logic- if you have 100B of a particular asset on your books and you have the power to potentially increase demand/utility for this asset to make that 100B worth 2, 5, or 10x the current valuation, why wouldn't you? All other revenue sources would pale in comparison to the profit that may be made from increasing the value of Ripple's $XRP (which increases the value of all XRP). At the end of the day, this is probably Ripple's #1 focus simple because it's likely to be orders of magnitude more lucrative for them than anything else they are offering 🤷‍♂️