VP, Principal Analyst at Forrester covering content strategy and operations
Silicon Valley
Joined September 2010
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This year at @Forrester’s #ForrB2BSummit in Austin June 5-7, I'll share an approach to #content measurement every marketer should add to their analysis approach: looking at what content is truly impacting sales. Please join me!
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When times are tough, the tough share more #b2b content! Please join @peterostrow and me at the Forrester B2B Summit 2023 in Austin for our session on June 5th on #sales #content purgatory - we will share best practices for enabling and empowering #salest…lnkd.in/gVQMjBCi
To get your game on in B2B content, you'll have to experiment. I write about this in my blog and talk about it in research. Lot's of discussion on #b2bcontent at Forrester's upcoming #forrb2bsummit 2023 with content topics across a…lnkd.in/gayGKCyp lnkd.in/gWZbQt_a
Do #B2B marketers need to reimagine experimentation to venture into meaningful, contextually personalized content engagement? Please check out my blog #b2bcontent strategy #B2Bpersonalization forrester.smh.re/6Oz
Please join @Christine_Mktg and me for our webinar on March 29th covering the As in #b2bmarketing everyone is talking about! lnkd.in/gmZrq6yD
Thank you #b2bmx and Quarry for the fun gif on my musings about #aiforbusiness - I want to add that what people are desperately seeking is not simply more of everything, but actually more of the THE RIGHT thing. That's the #b2bcontentmarketing challenge. lnkd.in/gN48MYtC
Thank you @erikawg . I thought it interesting that, when asked about two topics that ladder up to #ai, #automation and #analytics, everyone in the room raised hands to give "Have you played with #chatgpt" a yes, but there wasn't a single hand raised when…lnkd.in/euSTdrUM
Indeed, and as Rowan also points out, skepticism and extreme care are essential to taking advance of #generativeAI potential! lnkd.in/eXE99RMD
First keynote at this week's #b2bmx all about the value of #b2bcontent with @Mike_Ruby of Park & Battery. Opening comment? Buyers get very pissed off if you take away their content. Indeed!
The agenda for @forrester's CX North America 2023 is now live. Check out what's planned in June for this immersive customer experience event. forrester.smh.re/5wh
**NEW SURVEY** Get involved in @forrester’s #B2B Intent Data Survey. Forrester is looking for survey participants from B2B organizations with direct knowledge of how your company leverages #intentdata in your sales or marketing efforts. forrester.smh.re/5q8
Are you ready to trust the machines? That's what I will be discussing in the content track at #B2BMX23 in Phoenix on February 28th. Please join me if you can - I promise genuine, people-generated content (perhaps with a bit of machine optimization). #aico…lnkd.in/eYFSrEiY
Using a Digital Pyramid of Purpose helps to unify what capabilities and competencies are needed to effectively deliver digital experiences and align to the business strategy. Principal Analyst, Rani Salehi outlines steps marketing leaders can take. forrester.smh.re/5lx
Super excited that my old friend and colleague @Greencognito is taking on the vogue-of-the moment and possibly life-changing topic of #chatgpt in this upcoming Bay Area Content Marketing MeetUp. I'll be there - and especially interested in hearing thoug…lnkd.in/g54uSHGp
When B2B marketers focus on narrow objectives or turf wars, they risk falling short in creating a connected CX. Learn how lifecycle revenue marketing (LRM) capabilities drive revenue and better CX in this blog by @lisagately. 🔥 #b2bmarketing forrester.smh.re/5kD
I'm pleased to share my colleague, Kathleen Pierce's blog post on localization. Need to think global and act local? This is a great read lnkd.in/gdvkt_tx
In @AP, @forrester analyst Rowan Curran offers insights into why Microsoft is making investments in #AI startup OpenAI, maker of #ChatGPT. forrester.smh.re/5iF
Thank you to Bynder for reposting this snippet on the important of #glocal content planning. If you haven't already, the New Year is a good time to evaluate your overall localization strategy. lnkd.in/gZJ8QGXK
Thank you @GregLevinsky for your great building blocks posts and for referencing my Forrester research. Showing client how to make #b2bcontent part of the revenue engine is job one. lnkd.in/geuURpJZ
Thank you, Pallabi, for attending and sharing this comprehensive summary. My colleagues at Forrester and I get the greatest satisfaction when we know we've provided information on #b2bmarketing that can make a difference. #Forrester #b2bcontentmarketing lnkd.in/gaVPPKqR