Very interesting discussion. Is 'empathy' a buzzword, and is 'sympathy' out of favour? Though they mean different things, perhaps it's more of a cultural shift. Perhaps we're now acknowledging the feelings we share with people, rather than feeling a more distant pity?

Why technical businesses need an IT copywriter: @Jade_e_e tells us how a specialist copywriter could bring untold value to your niche. phlashweb.co.uk/how-to-pick-… #copywriting #copywriter #copywritingtips #digitalmarketing #onlinemarketing #content #contentmarketing

SEO copywriting is just copywriting. A combination of two skills, art and tech. When writing to meet our customers, we can't choose one over the other. @Jade_e_e explains why: phlashweb.co.uk/is-seo-copyw… #digitalmarketing #copywriting #seocopywriter #seocopywriting #content #seo

Writing for brands: Tone of voice isn't everything, but it's something every copywriter considers - and it's much more complex than 'formal' or 'informal' - Phlashweb's resident writer @jade_e_e tells us why medium.com/@jade.zienkiewicz… #copywriting #toneofvoice #brandpersonality

Those fonts will get you every time!

A little early, but here's a tech-related Halloween post - as if AI wasn't creepy enough😂 (beware, some AI related gore in here) via @IFLScience iflscience.com/loab-why-does… #AI #Halloween #loab

Critics have had mixed feelings on @innocent's tone of voice, but despite all the 'wackaging' copycats, we remain fans. @Jade_e_e looks at how they've impacted drinks and copywriting for 20 years phlashweb.co.uk/how-cutesy-c… #copywriter #toneofvoice #brandvoice #copywriting #wackaging

Coaching services are a growing industry, and with this, a great diversity in style has developed. It’s important to get the right client. Using effective copywriting to communicate values is key in this process – here’s how and why. lnkd.in/eBTFV5Dc

Can a copywriter help you rank in Google? Jade Zienkiewicz says yes. But getting there is a process. Read how and why, as well as why an organic strategy might be a better marketing option for you than paid advertising: lnkd.in/gr_yDyV3 #digitalmarketingtip #googleranking

IT support services - the lowdown. Phlashweb's @PhillAsh outlines why getting the right IT support service on board is so important for efficiency, transformation, and saving costs in any business. phlashweb.co.uk/it-support-s… #itsupport #itsupportservices #itsupportspecialist