Peter Doak

A £10 lead that never answers the phone isn’t better than a £100 lead that becomes a £20,000 customer.

Interesting point from Michael McQuillian on @irishnewsbiz AI has made it incredibly easy to create digital activity. But activity isn't growth. NI business support should measure what really matters: did it create customers, increase revenue, or improve productivity?

You don't have to be 10x better than your competition. You just have to care a little more. Most people won't put in the extra effort. They won't obsess over the details. They won't go back and make it better. Actually giving a shit is a competitive advantage.

Buying followers doesn’t grow your brand. It kills your reach and your credibility. Here’s why you should never do it: pdgadvertising.com/post/why-…

#bbclaurak this is what I think...dreadful way to conduct an interview, you interrupted every question you asked without giving the person a chance to answer. Poor communication. What was the point in that? – at Belfast, Northern Ireland

Yes to this type of notification. #wallop pdgadvertising.com – at Belfast, Northern Ireland

Reading a good book at the moment. Clockwork by Mike Michalowicz. His other book Profit First helped me when I was starting out. If you run a business you may know this feeling... 😂 – at Belfast, Northern Ireland

Business Speak "Getting your ducks in a row." #officespeak #business #sayings 🦆🦆🦆🦆🦆 – at Belfast, Northern Ireland

Oil prices are falling. Good news, right? Not this time. When prices drop because of efficiency—great. But right now? It’s looking more like: 📉 Crashing confidence 📉 Slowing trade 📉 A looming global downturn The market is telling us something—and it’s not good.

A peaceful pint of a Friday evening in the fleet hotel. A great little secret hideaway in the centre of #Dublin @GuinnessIreland #guinness #Ireland – at Dublin City, Ireland

#Tiger beer all the way from #Singapore to #Dublin. Great beer, if it's on the menu I order it. @TigerBeerSG – at Dublin City, Ireland

Andhra Bhavan, beautiful authentic south #Indian food in #Dublin. Brings me back to #bengalaru @AndhraBhavanIre – at Dublin City, Ireland

Offensive, funny, outrageous, clever, shocking, and absolutely magical. #thebookofmormon @BookofMormon Good customer service at the @BGETheatre and great seats. ⭐️⭐️⭐️⭐️⭐️ #dublin – at Dublin City, Ireland

Possibly the best #pizza in the world. Bambino #Dublin 10/10. Crispy base, soft topping, piping hot. Delicious. It's worth the hype. Great customer service. ⭐️⭐️⭐️⭐️⭐️ – at Dublin City, Ireland

Did trump tarriff massively Reunion Island? Have I gotten this wrong? Is it to close a loophole or something? Or is it genuinely crazy?

Absolute beller of a tune. #pinkpanther open.spotify.com/track/08d1u…

What has happened to the @EnterpriseTrain? On it from Belfast to Dublin, bathrooms filthy, no soap, table trays filthy, staff trying to pull a trolly cart down the ailes as people trying to get on, train full too and really expensive. This is crap service. #belfast #dublin

Literally always get asked this at pdgadvertising.com