Chief Executive Officer at @MSQpartners #Emotionalcapital | #People | #Culture | #Sustainability | Purpose Driven #Agencies
London
Joined June 2021
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#Tech in #marketing will not replace human #creativity but rather expand its reaching limit. So many tools at our disposal are like standing in the shoulder of a giant, and at the end of the day, you're still in control of how and where you will move.
adweek.com/agencies/marketin…
#Inclusivity in #marketing cannot effectively appeal to all #audiences. Getting it right is really about developing the #touch to connect with smaller audience's #values.
thedrum.com/opinion/2022/04/…
The pandemic, #tech and #automation have made #marketing slightly colder. The 'business to human' ideal is a good approach to be warmer and is a mentality we mustn't lose track of because #tech is here to stay.
thedrum.com/news/2022/04/25/…
"#Commerce is moving towards an #experience that #entertains, enables and #connects – all of which comes together under ‘#community commerce’". It's up to marketers to find innovative ways to appeal to the surging #micro-communities.
thedrum.com/news/2022/04/12/…
Check out this virtual panel discussion: ‘Composable, Accessible, Sustainable: Designing Digital Solutions for a Better Future’ by MMT Digital and Contentful this March 21st. Discussions would also include #sustainability on #digital #platforms!
joinedupthinking.xyz/how-sus…
Branding should really strive to achieve #quality vs. #quantity. As people are bombarded will hundreds of ads a day, the aim should really be to provoke #curiosity and #questioning rather than #annoyance and weariness.
campaignlive.co.uk/article/w…
The #metaverse can be an #equaliser in topics like #sustainability and #DEI because playing grounds are equal for everyone. Should #marketing focus more or this aspect rather than on #personalisation?
thedrum.com/opinion/2022/03/…
#Brand and #Performance #marketing can do different things but can nevertheless work together by sharing #KPI's and operating as the two sides of the same coin.
raconteur.net/marketing/what…
Really happy to see that Charity Water and Walk-In Media had a chance to #collaborate in raising #funds and #awareness around the fact that access to #clean #water isn't yet #universal. Let's continue supporting the cause.
linkedin.com/posts/walkinmed…
With the deployment of #5G and #IoT ecosystems, it is important for marketers to direct attention towards understanding how to develop #creativity in the new era of #ecosystem #marketing.
adweek.com/media/the-future-…
Customer #retention is a concern for many businesses today which is why improving #CX through #omnichannel #marketing #experiences is a step towards fostering #long-term relationships with consumers.
thedrum.com/news/2022/03/29/…
Twentysix's upcoming whitepaper titled ‘The Future CMO: Recalibrating data to influence’. is focused on understanding the value of #CMOs and how they can manage #teams to use #data, #analytics and predictions to gain #competitive #advantages.
connect.twentysixdigital.com…
Delighted to announce that @MSQpartners was chosen by @CFAinstitute as Global Marketing Agency of Record. With our global approach, we'll be developing their #marketing #strategy that integrates ads, #media, #demand generation, #CX and #martech #analytics.
joinedupthinking.xyz/msq-sel…
Proud to announce that @MSQpartners has been voted the #1 Agency Network by B2B #Marketing and is placed 3rd in the Top 10 International B2B Marcomms Agencies and Networks list. @SteinIAS was also ranked 18th in the #UK B2B marcomms agency rankings. Excellent work team.
#NFT's have great potential to make #brands grow in they find ways to create #exclusive #value for customers in and out the #metaverse. The interesting bit will be how NFTs will be the hinge between both worlds.
forbes.com/sites/forbescommu…
"#Employee Experience + #Customer Experience = #Brand #Experience". Customers and employees are realising that companies can no longer project an image they don't embody. If you want #excellence to come across, you have to embrace it internally first.
retailtouchpoints.com/topics…
Don't forget to register for MSQ's upcoming event on the 7th of April on how to use #creativity, #data and #technology to produce #quality content!
eventbrite.co.uk/e/feeding-t…
Trusting #brands is a major topic for #consumers nowadays. In this article, @MSQpartners Executive Director, @kateshowe has shared great insights on why it's important to invest in building #emotional #capital and consequently #trust.
joinedupthinking.xyz/why-you…
Interesting read on why #brand #marketing can create more #value than solely short term #performance marketing. Performance branding is another dimension marketers need to explore.
marketingweek.com/b2b-flippe…
Consumers today expect #brands to reflect #consumer #values and marketers need to adapt their strategy based on consumer needs. Some key trends discussed in this article.
#marketing
marketingweek.com/five-trend…
