ALT PervasID, the company providing best-in-class passive Radio Frequency Identification (RFID) reader systems for automating inventory and asset tracking, today unveiled TrackMaster, the world’s most accurate near-real time tracking system. Utilising the company’s award-winning passive (battery-free) RFID reader technology, TrackMaster enables retailers to accurately track the location of goods in retail stores, utilising existing tags and replacing time-consuming, labour-intensive manual handheld scanning. The system is already rolling out with major retailers worldwide. A single PervasID TrackMaster reader can cover densely packed areas of up to 120m² (1,300ft²) making it ideal for retail store sales and storage area settings. The antennas scan the location of goods within each zone and track when they move between zones. TrackMaster’s real-time stock inventory management system offers retailers a multitude of benefits. For more info visit www.pervasid.com