This popular ad format for supplements originated on TV over a decade ago I can be seen as a “meta” now but the concept is decades old, just easier to produce in the AI world we live in now. There’s incredible lessons to pull from OG campaigns 📝

The competitive landscape for your specific brand isn’t as cutthroat as software, supplements & other competitive verticals who suffer from competitor brand bidders on shopping / search. Announcing that you do not run brand search also invites competitors to bid on branded terms. At the least, check your competitive landscape from time to time & consider running a brand only standard shopping campaign to show your hero products above the fold. Below are inventory examples which are giving spillover to competitors. I will also DM you the affiliate LLC bidding on your brand, so you can shut them down if you weren’t aware

“Never run brand search” Meanwhile, affiliate marketers you pay to generate cold customers are bidding on your branded search terms 🫠

Back in that mode 👨🏼‍🏭💻

If you’re following 99% of ‘advice’ online, you’re already late.🪦 My biggest advertising unlocks came from doing the opposite of what 99% of gurus preach. Mediocre strategies are loud & crowded, while unfair edges are abused in silence with little competition. Conduct internal tests & turn this data into your own fundamental truths. Create your own unique philosophies & play in your own “Blue Ocean” while hundreds of others fight for crumbs in a Red Ocean. High caliber information isn’t worth shouting as edges can erode faster. No mentor could have taught me some of the things I’ve figured out with my own internal tests. Take everything you hear online with a grain of salt, conduct internal experiments & create your own methodology different from the herd. The most money is made playing in “Blue Oceans” which requires thinking differently than what 99% of people online advise.

Hush, still in the trenches

Porsche Tower - 619 AM This was my iPhone wallpaper 8 months ago, turned into reality

276,000,000+ Youtube Ad Views last 28 Days & Counting

Be honest with yourself. Stack small wins. Strengthen your intuition. Block outside noise. Listen to Yourself. Achieve anything.

I spent more on Google Ads than Google themselves ✅

BREAKING THE INTERNET

Google lost $100B in valuation after advertiser @PerformanceMax only spent $175k by noon

I Spent $440,000 Today on YT Ads

I spent $302,000 today on YT Ads

How To Rank #1 On Google Search - MEGA THREAD🧵 Phase #1 - The Mathematical Formula to rank #1 You have 3 metrics you need to nail to create a perfect 10/10 Quality Score. The higher your Quality Score is, the cheaper your Ad cost will be. a 1/10 Quality Score will be 10x more Expensive than a 10/10 So Listen up: The 3 metrics you need to nail to have a 10/10 Quality score: - Landing Page Experience - Expected CTR - Ad Relevance Heres how to gain above average scores on all 3: Expected CTR: Have compelling ad copy & extensions (now renamed to assets). In your Sitelink Extensions & Callout extensions reinforce the keyword you are targeting. Have specific sitelinks & callouts per adgroup to match the keyword being targeted. Callout extensions will show the keyword in bold if it matches the prospects query. Sprinkle in Promotional Extensions & Image Extensions. Kill any low CTR assets Landing Page Experience: Have low bounce rate & make users spend either spend a lot of time on your landing page or take an action. Your product / offering should also be an specific match to what the user is typing into google search. That's why you will have poor performance running high SKU keywords like "shoes" since it isn't as specific as something like "barefoot shoes" etc. Ad Relevance: Ad relevance" measures how closely your keyword matches the messaging in your ads. A below average score means that your search ads / keyword aren't relevant to your business. Analyzing Quality Score Performance: The above 3 columns I mentioned can be added to your google ads account under "keywords" section. You can also add Quality Score as a 4th Column to analyze Performance. Phase #2: Ad Rank What is an Ad Rank? Ad Rank is your Bid multiplied by your Quality Score. Let me Explain. I want you to answer this question... Who will win the auction?? Advertiser #1: 4/10 Quality Score - $1 CPC bid Advertiser #2: 10/10 Quality Score - $0.5 CPC Bid If you answered Advertiser #1 you are incorrect & need to pay attention retard. Let me Explain the mathematical formula behind why Advertiser #2 wins the auction with 2x cheaper CPC bids. Advertiser #1: $1 CPC Bid x 4/10 Quality Score = 4 Ad Rank Advertiser #2: $0.5 CPC Bid x 10/10 Quality Score = 5 Ad Rank Now that you understand how to have the highest possible quality score & Ad Rank for your search campaign. What does the best setup look like to launch & scale? Well Lets start with the Keyword Research Phase: Selling a galaxy projector? I hope not, this is 2025, but anyways Target "Galaxy Projector". Selling Grounding Sheets. Target "Grounding Sheets" The people who suggest testing 50 long-tail keywords I strongly disagree with. You can test multiple keywords, but aim for high search volume growing keywords to scale. I call these keywords "product keywords" which are exact match keywords to your product offering. I use Keywords Everywhere Chrome Extension to conduct my research. Google keyword research planner is a tool by google which is also an option, but if you have a high IQ, you can just use the first option. Your Keyword needs to be specific: "sheets" & "projector" keyword will never work, it is too broad. But don't get too specific "Grounding sheets for males over 50" You will not make any money. The sweet spot is typically 2-4 word keywords Initial Campaign Launch: Start with manual CPC bidding $50/d, Use Exact Match & Phrase Match Keywords. After proof of concept adjust your CPC bids & keep doubling your budget until your budget is higher than your daily spend. I call this an "Open Budget" Don't start your CPC bids too high, if you do that, you will spend $50 in one hour. The goal is for your CPC to be low enough to get the cheapest possible spend on the highest quality keywords To Scale: Switch to Target CPA bidding strategy & transition the keywords to Broad Match. You can scale rapidly with 1-4 broad match keywords, one adgroup per keyword. Even 1-2 will be enough. Don't overthink it After Chad Scaling tCPA to the maximum daily Budget: You need to Analyze these 3 Metrics: Search Impr. Share Abs Top % Click Share Lets break these 3 down: Search Impr. Share: % of times your ads show in the search results Abs Top %: % of times your ads show in the absolute top position #1 Click Share: % of available clicks you are capturing in the auction Understand how much market share you are capturing with your current bids & adjust them up & down to outspend competitors & take more real estate in the search network. Surf scale your bids up & down every few hours. I create a pageless google doc with media buying team on high spend ad accounts to analyze my target KPIs (CPA / ROAS every hour) Increase bids if your ROAS is too high, Decrease bids if you want more profit. The goal is to maximize daily profit $ Amount, net profit % is irrelevent on demand capture marketing like search / shopping. I have some strategies I have never shared before publicly which allows you to automatically adjust bids to spend more in your highest CVR hours, by syncing Shopify hourly CVR data with the Google Ads Interface. Should I drop a Youtube Video or more explanations on this? RT & Let me know in the comments