AI didn’t make your marketing compliance program obsolete. It made it too small.
Content now gets created, edited and repeated in AI answers between reviews.
You don’t need to rebuild your program to keep up. You need to extend it.
#MarketingCompliance #AICompliance
Can't attend live? Register anyway, and we'll send you the recording.
Register here: events.performline.com/indus…
On Tuesday, Nov. 10, 1 p.m. ET / 10 a.m. PT, Bryce McNitt, former Chief of Staff of the Office of Markets at the Consumer Financial Protection Bureau (CFPB), joins PerformLine's Ashley Cianci for a briefing on where consumer finance risk is heading.
Link in the comment.
Review your ads and your partners’: Can most consumers get the advertised price? Are conditions and mandatory fees clear up front? Do “transparent” or “no hidden fees” claims match the fine print?
See how PerformLine can help: lp.performline.com/request-a…
On Oct. 8, the Federal Trade Commission (FTC) announced a settlement with Greenway Auto Group. The FTC’s complaint alleges the dealership group advertised vehicle prices thousands of dollars below what it actually charged.
Can you spot pricing red flags in this car ad example?
How prepared is your compliance program in the age of AI?
Full breakdown, with real examples, in our guide: content.performline.com/guid…
You don't need to rebuild your compliance program for AI. You need to extend it in three ways:
1. Move review upstream and make it jurisdiction-aware
2. Pair pre-publication control with continuous discovery
3. Document everything so it survives an inquiry
From Periodic to Perpetual: What Agentic AI Means for Compliance Teams: performline.com/blog-post/ag…
Most marketing compliance programs run on a calendar. AI agents don't.
An agent can draft an offer, adapt it for three channels, publish it and revise it in a single workflow. What does that means for compliance teams?
#MarketingCompliance #AgenticAI #FinancialServices
A 40-state coalition carried it to a roughly $700 million settlement with a subprime auto lender, with no federal regulator at the table.
If your compliance program still assumes federal pullback means lower risk, this is the case to study.
Listen to the this month's roundup.
🗞️ In today's #RegulatoryCompliance Roundup:
▪️$700M multistate auto lender settlement
▪️FTC targets payment processors
▪️California regulates AI ad performers
▪️CFPB director nominee advances
Read more + subscribe: hubs.ly/Q04yJlT30
The disclosure was there. It just wasn't legible. No manual QA process can check everything across hundreds of AI-generated variations.
Our latest post covers what it takes to catch risk before a regulator does. Link in comments.
#MarketingCompliance #AIMarketing #UDAAP
Our team is at the ABA Bank Marketing Conference in Austin this week. (At the conference? Stop by Booth #316)
Marketing leaders: Does compliance see your campaign at the brief or the finished asset?
5 questions to ask before your next campaign ships: hubs.ly/Q04ycRbv0
AI is producing more marketing content, faster, than most compliance teams were built to handle.
The job hasn't changed. The amount of work required to do it has.
Read the full post: hubs.ly/Q04y85LC0
#MarketingCompliance #AIMarketing
More on the finfluencer compliance risk here: performline.com/blog-post/fi…
Source: FINRA Regulatory Notice 26-14: finra.org/rules-guidance/not…
FINRA wants risk-based review for AI and finfluencer content, replacing mandatory pre-approval. NASAA disagrees: third-party content needs mandatory pre-use review, AI needs firm minimum standards, not best practices. SEC still has to approve. Where should the line be? #FINRA