@PeoplePattern

We use artificial intelligence to develop audience insights and people-based datasets with both probabilistic and deterministic data.

 [email protected]
peoplepattern.com
Joined January 2013
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The key to running a successful influencer marketing campaign? Check in regularly. entrepreneur.com/article/364…

With Influencer Marketing, You Can't Afford to Set It and Forget It

Choosing the right influencers your brand uses is perhaps the most important step in influencer marketing, but monitoring their influence is as critical because their impact will change over time.

entrepreneur.com
Who is funnier? #GenZ Boys or girls? Our own #GenZ summer intern will give you a surprising data-driven conclusion. peoplepattern.com/post.html#…
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Fake followers in influencer marketing will cost brands $1.3 billion this year, report says cnbc.com/2019/07/24/fake-fol…

Fake followers in influencer marketing will cost brands $1.3 billion this year, report says

The fraud figure represents about 15% of what the report claims will be total global influencer marketing spending of $8.5 billion this year.

cnbc.com
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People Pattern retweeted
EMARKETER@eMarketer28 May 2019
We've reduced our US time spent estimates for @Facebook and @Snapchat. Learn more: emrktr.co/2XbaIpV
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People Pattern retweeted
RampUp@RampUp10 May 2019
Marketers know the importance of #socialmedia, but also know using it effectively can be overwhelming. #sociallistening tools like @PeoplePattern, @AwarioApp, @AgoraPulse, @keyholeco can help. @atxcopywriter gives some options to suss out your social: rampedup.us/social-listening…
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