Enabling better hygiene for you. Just like you, we operate best between 9:30 am to 6:30 PM 😬.
Gurugram
Joined September 2015
- Tweets3.8K
- Following470
- Followers2K
- Likes1.4K
Pee Safe retweeted
How do you build and scale a category people feel uncomfortable talking about?
Ketan (Plush) x Vikas (@PeeSafe) on building and scaling women’s wellness for the long run.
Episode 2 of 2 Takes. Full episode drops tomorrow.
#LetsTalkScale #2Takes #PayU
Pee Safe retweeted
Day 12 in the books ✅
Nagindas Hospital — 600 more women received sanitary pads today.
Powered by @PledgeFoundation, CMPL, Pee Safe & Rotech.
Consistency is the whole point.
#ProjectPadBank #SDG6 #WomenHealth
Pee Safe retweeted
"Our brand name is our biggest moat."
Rithish Kumar co-founder of @PeeSafe, on how brand recall became category dominance.
Consumers don’t search for toilet seat sanitisers — they search for PeeSafe.
The brand has become synonymous with the category, much like Xerox for photocopying. Even global hygiene giants have entered the space — and failed to compete.
It’s not just a product, it’s top-of-mind recall that drives demand.
Watch to understand how branding builds long-term defensibility 👇
#Inc42 #reels #branding #D2C #consumerbrands #marketing #startups #growth #brandstrategy
Pee Safe retweeted
In 2017, only 17% of menstruating women in India used a period care product.
By 2025: 27 to 30%.
Sri Lanka: 97%. US: 100%. China: 95%.
Vikas Bagaria shares the number that explains why @PeeSafe exists and why the mission is nowhere near finished.
Full Conversation: youtu.be/tpNvyFOgl4o
Pee Safe retweeted
Pee Safe Launches ‘#BeinYourComfortZone’ Campaign Featuring Brand Ambassador Smriti Mandhana
More : mediainfoline.com/advertisin…
#mediainfoline #PeeSafe #Launches #Campaign #Featuring #BrandAmbassador #SmritiMandhana
@mandhana_smriti @PeeSafe
Pee Safe retweeted
@PeeSafe ropes in Smriti Mandhana for Be In Your Comfort Zone campaign
indiantelevision.com/mam/pee…
Pee Safe retweeted
@PeeSafe launches Comfort Range, signs @mandhana_smriti
Read Full Article:
indiantelevision.com/mam/pee…
Pee Safe retweeted
Once u start using #tampons
There's no going back to #sanitarypads
@PeeSafe 🛫
#menstruation #women #periods
Pee Safe retweeted
● #Indian Women led #Startups had raised a Total of $ 350 Million ( ₹ 3254 Cr) in Jan-Mar 2026.
● Out of Top 10, most funded , 6 are from #Bengaluru & remaining 4 from #DelhiNCR.
● Bengaluru (Total ≈ $132 MN+)
⭐ Ecofy ,Rajashree Nambiar – $42 MN
⭐ Sukino ,Shalini Menon – $31 MN
⭐ Wint Wealth ,Sruthi Sivakumar– $28 MN
⭐ Innoviti ,Amrita Malik – $11 MN
⭐ Even Healthcare , Matilde Giglio– $20 MN
⭐ Truva AI ,Anuja Verma – $9 MN
● DelhiNCR (Total ≈ $102 MN)
⭐ Pee Safe ,Srijana Bagaria – $32 MN
⭐ Pronto ,Anjali Sardana – $25 MN
⭐ Assiduus Global ,Somdutta Singh – $25 MN
⭐ Varaha ,Ankita Garg – $20 MN
●Bengaluru leads with strong dominance in fintech & healthtech funding
● DelhiNCR emerges as a major hub for consumer brands & climate tech
● Bengaluru & DelhiNCR together account for 67 % of funding.
Source : @Inc42
@ecofy_ @PeeSafe @pronto @assiduusglobal @truva_ai @Innoviti1 @kiranshaw @vindhya_pabolu @lakshmiprashan7 @SurabhiHodigere @ShobhaBJP @SurakshaPinnuET @anjalisardana
@startupindia @Startup_Kar
Pee Safe retweeted
@PeeSafe names Smriti Mandhana as brand ambassador.
The partnership focuses on driving menstrual hygiene awareness and positioning comfort at the core, while expanding reach among urban consumers.
More here: afaqs.com/news/mktg/pee-safe…
#PeeSafe #SmritiMandhana #BrandAmbassador #FeminineHygiene #MarketingNews #branding #advertising #marketingstrategy #campaign
Pee Safe retweeted
@PeeSafe signs @mandhana_smriti as ambassador for comfort-led hygiene push
indiantelevision.com/mam/pee…
Pee Safe retweeted
Pee Safe Onboards Smriti Mandhana as Brand Ambassador to Champion Comfort in Feminine Hygiene
More : mediainfoline.com/brand/pee-…
#mediainfoline #PeeSafe #Onboards #SmritiMandhana #BrandAmbassador #Champion #Comfort #FeminineHygiene #Feminine #Hygiene
@mandhana_smriti @PeeSafe
Pee Safe retweeted
After a landmark #SupremeCourt ruling recognising #menstrualhealth as a fundamental right, #women’s health is in sharp focus.
@PeeSafe’s @vikkivik talks to @ShrutiMishra_ about the $32M fundraise, profitable growth, offline expansion, #Qcommerce and global growth plans.
Pee Safe retweeted
I got invited by Peesafe to a pickleball event on Wold Toilet Day.The washrooms at the venue were super clean and every toilet had a seat spray. It might sound like a small detail but trust me for women who play sports, travel, work long hours or attend events,these things matter
Pee Safe retweeted
Have you noticed a special suffix at the end of every SMS lately? It’s not just random text it’s a game changer for SMS authenticity in India!
In my latest video, I dive into the TRAI’s Distributed Ledger Technology (DLT) platform and explain how this suffix plays a crucial role in verifying the source of each message. This is part of India’s effort to curb spam and fraudulent SMS by making every message traceable and trustworthy.
Please share and let your friends and family know about this.
#TRAI #DLT #SMSAuthentication #DigitalIndia #Telecom #SpamPrevention #TechInsight
Pee Safe retweeted
This week on #GeMSellerSpeak, we feature Ms. Tamanna Bhasin, Social Impact Associate at @PeeSafe.
With a mission to spread hygiene awareness nationwide, PeeSafe has joined GeM as a seller. This move facilitates seamless procurement for government buyers, ensuring that essential hygiene products are more accessible across the nation.
Let’s hear her #GeMStory.
@DoC_GoI @CimGOI
#GeMIndia #TuesdaySpotlight #GeMTestimonials #Startups #Entrepreneurs #IndianEntrepreneurs
Pee Safe retweeted
The campaign includes a digital video commercial (DVC) and a month-long on-ground awareness drive focused on menstrual education for school-aged girls
Read more here: impactonnet.com/more-from-im…
Vikas Bagaria | Rithish Kumar | @PeeSafe
#IMPACT #IMPACTMagazine #PeeSafe #ZeroPeriod
Pee Safe retweeted
This Menstrual Hygiene Day, May 28th, 2025, we’re proud to spotlight Pee Safe’s transformative #ZeroPeriod campaign, empowering young girls to embrace their first periods with confidence and zero fear! 💪
Our latest digital film captures the emotional journey of an 8-year-old footballer navigating her first period, highlighting the need for open conversations and innovative solutions like Pee Safe’s Disposable Period Panty.
Designed with ultra-absorbent, breathable, and leak-proof technology, these panties offer 360° protection for up to 6 hours, ensuring comfort and freedom—whether at school, on the field, or anywhere life takes you. 🌟
By partnering with SRF Foundation Foundation and Akhandjyoti Foundation, and hosting awareness sessions in schools like KR Mangalam Group and G D Goenka school, we’re breaking the stigma around menstruation and equipping young girls with the knowledge and tools they need. 🙌
Join us in celebrating a period-friendly world where every girl can move fearlessly! Watch our latest #ZeroPeriod video below and share your thoughts on how we can normalize menstrual health conversations.
Pee Safe retweeted
Today, on World Menstrual Hygiene Day 2025, I’m thrilled to share that Pee Safe is making waves with their impactful #ZeroPeriod campaign, featured in The Indian Express! 🚀
This initiative shines a light on the challenges young girls face during their first menstrual experience, breaking taboos and fostering open conversations around menstrual health.
#PeriodFriendlyWorld.
Kudos to team Pee Safe for driving awareness and innovation in menstrual hygiene! 🌸
Pee Safe retweeted
When your daughter's first period comes before the conversation, that's what she tells her friends!
With girls getting periods as early as 8, let's make the first talk happen sooner. This Menstrual Hygiene Day, periods before conversations shouldn't Be The Norm. Her first period, made simple with Pee Safe’s Disposable Period Panty.
Below is our advertisement in today’s Indian Express NCR edition.
#ZeroPeriod #Indianexpress
#WorldMenstrualHygieneDay
