@PaulPerClick

Performance media old-timer and passionate ppc advocate/internet fidgeter.

 London
Joined March 2013
  • Tweets799
  • Following82
  • Followers106
133Media
Why am I getting almost entirely racist content in my “For You” feed? This site is trash.
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Do you remember when you joined X? I do! #MyXAnniversary
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“Paul has a global influence. Because he’s… Paul.” Some of the best, unsolicited feedback I’ve ever received and from someone I really respect. 🏆
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It might sound sad… but starting at 6 tonight, with the office emptying around me, I was able to focus and write a really really good 1st draft of a 2024 digital strategy for our biggest client. Love that rare feeling of being personally hyper-productive.
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Advertisers: We will show Paul the EXACT kind of shoe he’d love. He’s a 12-Yr-old girl, right? Me: Clicks link. Instant disappointment that they don’t have an adult men’s 12.5. Wasted budget for them. Target better, people!
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#GlamorousNetflix low-key reading brands’ performative allyship. Perfectly shows why “No campaigns about us, without us” is so important #WPPUnite.
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When your client buys you 1.2kg of Haribo because they “know you like them”, you have a good client.
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Social agency on #CoronationStreet - “Heroic Red Banana”. I feel seen.
Paul “PRC” Risebury-Crisp retweeted
Peter Yang
@petergyang21 Nov 2022
An advertiser explains why they’re pausing their Twitter ads campaigns:
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Paul “PRC” Risebury-Crisp retweeted
Best of Dying Twiter@bestofdyingtwit20 Nov 2022
is he actually *trying* to get rid of advertisers? – at San Francisco, CA
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This is crazy. He’s flailing.
Zoë Schiffer
@ZoeSchiffer17 Nov 2022
NEW: Twitter just alerted employees that effective immediately, all office buildings are temporarily closed and badge access is suspended. No details given as to why.
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Now we’re entering the time of year where suppliers wine and dine us more and send us gifts… This year I’d much rather any vendors donate to @TrussellTrust or a similar charity. Things have never been this hard for so many people and excess right now just feels… off.
What a mess. He’s not a genius. He’s not even a good business person. He’s just rich and entitled.
Chris Stokel-Walker@stokel11 Nov 2022
To recap for those Brits who went to bed early last night: - Elon Musk sent a bad email to staff telling them Twitter could go bankrupt and they needed to return to office fastcompany.com/90809471/the… - A Twitter lawyer went on Slack and told the staff not to do it and rebel

The email Elon Musk just sent to Twitter employees is a masterclass in how not to communicate

In his first email to staff, Musk did the opposite of inspire.

fastcompany.com
Well, that’s my final client requesting to pause #TwitterAds due to brand safety concerns - and this is a high-spending, household name client. Business imploding for Twitter.
Paul “PRC” Risebury-Crisp retweeted
Oliver Darcy
@oliverdarcy4 Nov 2022
one of those stories in three tweets
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With so many UK advertisers pausing activity to “respect the queen”, the only online ads I’m seeing are 100% trash. Equity release. Counterfeit goods. Cash-for-gold/houses/records/cars etc. Grim. It helps nobody.
Dear Ad Targeting, I know I buy a lot of toys but I don’t have any actual kids. Please stop with the back-to-school messages. Also; it’s still fucking JULY. Thanks, Paul
FFS this Pinterest sponsorship on #DragRaceAllStars7!
Why do so many recruiters think that me, an openly gay man, evident even on my LinkedIn profile, would be willing to take a job in Dubai, Singapore or Qatar?! Mind boggling. Check your privilege.
WPP Unite and Wavemaker Unite did an AMAZING job at #PrideInLondon today. Not only did we show our pride on digital billboards and installations around London, but those marching were… it was great. The organisers are heroes!
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