UK
Joined October 2014
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3rd Shopify award.
I started in 2016 after watching YouTube videos trying to figure out how people were making money online.
My first sale was a $6 fidget cube — I remember refreshing the page over and over thinking it wasn’t real.
From there it wasn’t smooth at all.
Failed stores.
Wasted ad spend.
Testing product after product with nothing working.
What changed wasn’t one “winning product” or one good ad.
It was understanding that real brands aren’t built on one channel.
It’s:
Meta ads
Google ads
Email
Organic
Retention
Stacked together over time.
That’s when things started to click.
Now I run multiple brands and help other e-commerce business owners too.
Not overnight — just years of figuring it out.
Meta guys - when making static ads. Are you launching with 1 aspect ratio? Or re you launching multiple of the same creative in different AR's? e.g 1:1, 4:5 + 9:16?
Patch retweeted
🚨 NEW: A 21-year-old man has been arrested after a lecturer was shot with a crossbow at the University of Surrey
Patch retweeted
Send the video to everyone you know showing how heinously Nowak was treated by the police in his dying moments and how the police cravenly kowtowed to his murderer.
Legacy mainstream media, same ones who wrote about George Floyd millions of times, are dead silent about Nowak.
10 years into ecommerce and you realise it’s not about one product or one ad.
It’s just building something that actually works over time.
Started a private community recently to share that and help people directly.
👉 skool.com/full-time-ecom
Started in 2016 with a $6 product. (Fidget cube)!
I remember waking up seeing 2x shopify order notifications for $6 each.
This is the oldest screenshot I could find on my phone. I quickly moved away from $6 products as this clearly wasn't a viable business model. (I also prefer the look of the dashboard vs now 😅)
I still remember seeing those first order notifications like it was yesterday.
Has Triple Whale stopped tracking ad spend today for anyone else? Completely stopped at about 6am UK time? @triplewhale
What actually made me money in e-commerce:
Not just Meta ads.
It was using Meta + Google Ads together.
Meta creates demand.
Google captures it.
Meta brings people in.
Google converts the ones already searching.
But more importantly — building a real brand.
Not chasing “winning products”, but creating something that lasts.
Stop chasing quick wins. Build something that pays you for years.
Interesting start to the day 😅 looking forward to my $0.09 refund
Patch retweeted
REMINDER: If you’re an average punter and the authorities find evidence you’re watching BBC services without a TV licence they’ll fine you £1000 and take you to court but if they find evidence that you’re a billionaire that’s part of a paedophile ring they’ll take no action
BREAKING: TV Licence fee to rise to £180 from April
trib.al/Rx0iR33
📺 Sky 501, Virgin 602, Freeview 233 and YouTube
Shopify has been down for 45 minutes now. Auto-refreshing admin pages stuck in an endless look @ShopifySupport