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Helping the media industry understand global audiences and the value of content 🌎 📈 #StreamingEconomics
Los Angeles, CA
Joined January 2013
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A stronger package isn’t always a more expensive one.
More star power or a bigger budget can raise costs faster than value. The upside depends on the buyer.
Compare cast, budget, format and buyer strategy before committing.
Read more: hubs.ly/Q04xvnz30
The @bigbangtheory universe has generated $900M+ in subscriber revenue for @HBOMax since 2020! 🤯
Stuart Fails to Save the Universe has a younger audience than the rest of the franchise, signaling an ability to attract the next generation of fans.
This week we are proud to announce our new partnership with @NALIP_org. TheWrap has the story on how the collaboration will add a data-informed perspective to NALIP’s 2026 Awards programming and year-round analysis of series, films and talent. hubs.ly/Q04wtwxM0
Theatrical releases don't just win at the box office they lift entire franchise ecosystems 🚀
📊 'The Day the Earth Blew Up' boosted 'The Looney Tunes Show' baseline demand from 10-15x up to 20-25x permanently
Watch for @CoyoteACMEMovie to spark another franchise surge 👀
Read the article: kidscreen.com/2026/08/31/why…
We are proud to share that @TelevisionAcad has named Parrot Analytics its official insights partner. Through the partnership, Parrot Analytics will support the Academy’s strategic planning and year-round initiatives.
hubs.ly/Q04vtRSG0
Congratulations to all nominees for the 21st Luminus Awards. We’re proud that Parrot Analytics’ audience measurement has helped CANACINE identify, for the first time, the nationally produced series with the largest audience in Mexico: "Chespirito: Sin querer queriendo".
International content is no longer a niche. Demand for imports rose in 89% of markets from 2022 to 2025. The key question is whether IP should travel as an original, adaptation, or format.
See what Money Heist, @squidgame, Bluey, and The Traitors reveal: hubs.ly/Q04tmw6n0
Join us at #Televerse26 for “International Intrigue,” presented by Parrot Analytics.
Featuring our VP of Partnerships Jaime Otero, the panel explores what makes IP travel and why the next global hit can come from anywhere.
📍 L.A. LIVE | Aug. 14–16
Meet the companies shaping MENA's content future.
Connect with key buyers, producers, partners, and tech providers for two days of dealmaking at @DICM_AE 2026.
Register today and secure Early Bird rates: hubs.ly/Q04qqV560
#DICM2026 #contentmarket #MENA
Today we are announcing our multi-year partnership with ISII Group, reflecting the industry's shift toward evidence-based development, greenlight and investment strategy. hubs.ly/Q04qrBYq0
Steven Spielberg has dominated the box office, and now he’s making waves in streaming.
Our data shows his movies generated $557M in global streaming revenue from 2020-2025.
Premium legacy catalogs like his are reliable, cash-flowing assets that balance the risk of new originals.
Yesterday’s fame can hide tomorrow’s value.
@vozinhaa1’s @FIFAWorldCup breakout sent demand up 138x compared to his baseline pre World Cup. Weeks later, he returned to the global top 10.
What does his rise reveal about spotting talent upside?
Download: hubs.ly/Q04ppfq20
A historic venue, massive upset & unprecedented demand. The data behind @UFC Freedom 250:
📈 Baseline demand hit 40x before the first punch.
🌍 Global reach spiked, proving premium international travelability despite a US-centric card.
Full breakdown 👇
Read the full article: insights.parrotanalytics.com…
Children’s IP scales when familiar characters support new stories, audiences and revenue pathways.
Parrot Analytics ranks @MashaAndTheBear among the world’s top 2 most in-demand kids’ shows and the No. 1 preschool program, as Masha expands into Masha and the Three Bears.
Read the article: hollywoodreporter.com/tv/tv-…
The golden age of Hollywood dominance is shifting. 🌍
New data from Parrot Analytics via @TheEconomist shows US series' global demand share dropped from 51% to 42% since 2022. Cultural specificity is no longer a barrier, it's now a blueprint for global breakout hits.