@Parakeetoi
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Fractional CFO/COO combined to help boutique agencies & consulting firms measure and improve their profitability.
Moncton, New Brunswick
Joined November 2017
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No downloads. No subscriber count. Jeremy Weisz explains how he gets busy founders who've never heard of him to say yes to a podcast interview in minutes. YT link - youtu.be/vL-hFpgh28g #PodcastTips #NicheMarketing
Knowing your revenue isn't the same as understanding your profit. Kristen Kelly breaks down the numbers that matter this Thursday, Oct 1, 1pm ET.
lgnmktg.krtra.com/t/zIpWsP1C…
Most people book podcast guests hoping to land a client. Jeremy Weisz books guests to help THEM land one. The generosity-first approach behind his guest strategy, explained. Here's the link - youtu.be/vL-hFpgh28g #Partnerships #Networking #PodcastTips
Stop trying to engineer the perfect interview arc. The best B2B podcast conversations come from asking what you're genuinely curious about, not what sounds impressive. Watch here - youtu.be/vL-hFpgh28g #InterviewTips #ContentCreation
An experienced B2B podcast host hasn't checked his download count in over a decade. What he tracks instead says a lot about how B2B podcasts actually create value. Full conversation drops tomorrow. #AgencyGrowth #AgencyProfitPodcast #AgencyOps #AgencyProfitability
Most agencies plan for a good year, then hope new business shows up to fund it.
Free live session, Oct 6 at 11am ET with Parakeeto's Marcel Petitpas, on staying profitable without placing all your focus on pipeline.
Register: tinyurl.com/FinanciallySucce…
Being a Facebook ads agency in 2009 meant something. Being one today means something very different. Marcel Petitpas on why your niche doesn't stay a niche forever. #AgencyOps #AgencyProfitability #AgencyGrowth #AgencyProfitPodcast Watch here - youtu.be/WN4o7Hdxvyg
Marcel Petitpas on what separates the agencies that will actually win in five years: crystal clear positioning, real technology adoption, and a business model built for it. Watch here - youtu.be/WN4o7Hdxvyg
Clients keep saying get the cost down. Marcel Petitpas on why that's often a sign you're selling to the wrong customer, not that your price is actually wrong. Watch here youtu.be/WN4o7Hdxvyg
Most agency owners can talk about their services all day. Ask them to define the actual problem they solve in one sentence, that's where it gets hard. New episode tomorrow on why that clarity matters more than anything else. Full ep drops tomorrow.
Growth mode won't fix a losing agency. It just loses faster. Eric Brown on why margin comes before strategy. Watch here - youtu.be/Pc87rj3h0Gk
"We need more leads" isn't always the real problem. Eric Brown on why growth is the wrong word, and enterprise value is the right one. Link - youtu.be/Pc87rj3h0Gk
Agency owners know their revenue goal instantly. Ask why they want it, and it falls apart. Profit is the number that actually matters. Link - youtu.be/Pc87rj3h0Gk
Most agencies never built growth as a function. They inherited it, then scaled until the margin ran out. New episode tomorrow on why that keeps happening. New episode drops tomorrow! #AgencyGrowth #BusinessStrategy
Don't reset your capacity expectations during your worst month. Carson Pierce on why a typical week is the only honest baseline. Watch here - youtu.be/DhusaI2FzJE
Carson Pierce knew his expected hours split cold. Then he tracked it. The real numbers didn't agree. Link here - youtu.be/DhusaI2FzJE
Track everything while diagnosing a problem. Track just billables once you have a baseline. Elizabeth Thorn on matching the method to the question. Watch here - youtu.be/DhusaI2FzJE
"We're too busy" and "the data says otherwise" can both be true. Carson Pierce on the real question underneath that gap. Link here - youtu.be/DhusaI2FzJE
Delivery margin, capacity, and budget overrun. Elizabeth Thorn on the three problems agencies consistently catch too late to act on. Watch here - youtu.be/DhusaI2FzJE
Most agency owners avoid time tracking for the same reason they avoid the scale. They already suspect the number. Elizabeth Thorn on why looking anyway pays off. #AgencyProfitPodcast #AgencyOps #AgencyProfitability #AgencyGrowth