I provide marketing and strategy consulting. Long and international experience from consumer packaging and the food & beverage industry.
Sweden
Joined April 2010
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Re-use och re-fill i all ära men det måste relatera till verkligheten. Om bara 2 veckor kommer nya EU-direktiv. Viktigt att det landar i något som är styrt av logik, forskning och förnuft. Och inte som det nu ser ut, av känslor och förutfattade meningar. bit.ly/3EiXXQD
Re-use and re-fill packaging sounds like a good idea but hard to do.
Here is an example of how it can be done with a bit of help from technology. Saves space too, in British #Lidl
Felix Helander retweeted
Do you work in the #packaging industry and wish to learn more about packaging solutions that are in demand in Europe & Japan? Then this seminar is for you! Wed 25 Oct, 9–11:00 in Malmö. Learn more & sign up: ow.ly/65JO50L5ZKV #packagingsolutions #sustainablepackaging
The benefits of material recycling are obvious and when the line is straight it is even more clear. The 100% recycled alu can from Toyo Seikan will make the message even easier to convey. Brilliant!
Speaking of re-usable packaging, here comes #Dove Reusable. Buy concentrate, refill bottle, add water and of you go pumping up all the soap you need. An alternative well timed that probably will be followed.
Felix Helander retweeted
OBS! OBS! OBS!
Den norska studien som pratar om att de 5 personer som drabbats av trombos-trombocytopeni-syndromet och får titeln "De har skyhöga antikroppar". De antikroppar som det talas om är alltså autoantikroppar mot ett trombocytprotein (protein 4). De har INTE skyhöga >
#Amcor is using recycled PP in a flexible plastic food wrapper. #Nestle is proudly putting KitKat on the Australian market neatly wrapped in flexible plastic consisting to 30% of recycled material. Well done! bit.ly/39gLQ82
Trots automatiseringen – antalet sysselsatta i förpackningsindustrin ökar independent-intelligence.se/…
Nu är den ute. Rapporten om den "Svenska Förpackningsindustrin". Den är nu uppdaterad och utvecklad och mer info finns på bit.ly/3mqAbYZ. Här kan den också beställas.
The Loop concept of reusable packaging is spreading, slowly but surely. New retailers and brand owners are joining in. And now Loop is going food service! Burger King is planning to offer reusable packaging in the US in 2021. And Tim Horton in Canada too. Exciting days!
Round is always more fun than square!
Brilliant bag-in-tube wine from #OrionWines made available in the UK by #Waitrose.
