There are four cornerstones to growing your influence as a credible thought leader and creating more impact in the marketplace as a result. buff.ly/3NMqUJD

Lots of professional personal branding goodness! Archive here: reputationrevolution.substac… Subscribe to receive your weekly edition!

We are constantly being smashed over the head (digitally speaking) by people telling us how great they are, how they can solve our challenges and problems in double quick time … and make us a squillion dollars in the process. buff.ly/3BpRHXk

Creating video for social media: Riff it, rev it, record it! buff.ly/3xDFPP3

How to build trust and reputation through content marketing: Publishing compelling original content is a powerful way for any company, organization or individual to build public recognition for a brand, product, service or issue #ContentMarketingforPR

The sales process is not always linear; trust and reputation count for a lot, but so do the opinions of others — media and influencers, friends, family and network connections. Content can play a major role in building trust and reputation with these people #ContentMarketingforPR

Chances are people today will hear about your brand, cause, issue, event, product or service in many different ways: in person through word of mouth, via a tweet or Facebook post, or potentially in a podcast interview or media story. #ContentMarketingForPR

Run a business, or an organisation? You need to get your narrative down straight, and then start weaving that across the content you create, plus everything you're doing in an earned media sense. #ContentMarketingforPR

Whether people find you via social media, through search engines or word-of-mouth, publishing original content online can increase the chances of people finding and connecting with you, whether accidentally or as a result of searching for information. #ContentMarketingforPR

We need to understand the ‘lay of the land’: The world’s changed irrevocably over the past decade or so, and things continue to evolve at warp speed. Social media and online publishing platforms have empowered and emboldened people no end. buff.ly/3BpRHXk

Should you focus on building your personal brand, or business brand? Here are 4 examples to get you thinking! READ MORE -- buff.ly/3QFCNSr

What does gold standard look like on Linkedin? Here are five examples. buff.ly/36KdbBo (via @trevoryoung)

How journalists can help businesses elevate the quality of their content buff.ly/3Bw2jCu

How journalists can help brands improve their content marketing (by @trevoryoung) buff.ly/3Bw2jCu

Is it time you got more creative with the content you produce? asks @trevoryoung buff.ly/3JA4lEh

Revisiting my 'rules of the road': How to approach social media in 2022 via @trevoryoung buff.ly/3fPfgx3

Revisiting my ‘rules of the road’: How to approach social media in 2022 via @trevoryoung buff.ly/3fPfgx3

How ‘human content’ can take your brand to the next level buff.ly/333pXZJ

Marketing communications today is a 'game of inches', writes @trevoryoung buff.ly/3eLZXF0

Yo ho ho! Do you want a FREE copy of @trevoryoung's audiobook 'Content Marketing For PR'? It's available now: it's FREE, for a limited time only! Perfect for the Xmas break :) Get instant access now > buff.ly/3yS9naW