Professor (PhD) | Author | Speaker | Researcher Topics: #AugmentedReality, #Metaverse & co #UniBw #Munich #Bamberg | personal account
Neubiberg, Deutschland
Joined June 2012
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📢 IF YOU COLLECT, ANALYZE, OR REUSE RESEARCH DATA IN EUROPE, THIS GDPR DOCUMENT MATTERS. linkedin.com/feed/update/urn… @EU_EDPB
Philipp A. Rauschnabel retweeted
Die neue #Weihnachtsstudie 2024 von Prof. Philipp Rauschnabel von der #unibwm ist online mit spannenden Ergebnissen:
philipprauschnabel.com/xmas/…
Policy Paper on #XR. svr-verbraucherfragen.de/wp-… "POLICY BRIEF"
"Virtuelle Welten und immersive Technologien Verbraucherschutz im Internet der Zukunft"
by SVRV
New paper: Augmented reality marketing in hospitality and tourism: a guide for researchers and managers emerald.com/insight/content/…
Free @vodafone_de X @unibw_m whitepaper on the metaverse -- more than 2200 respondents shared their views. Download PDF here: vodafone.de/business/media/m…
New Paper (open access / free to read & use): #AugmentedReality can foster #Consumerbrandrelationships - in particular #brandlove.
How? By bringing a brand into a consumer's close, physical environment.
Download: onlinelibrary.wiley.com/doi/…
@AaronAhuvia @katrinschein
Another new paper on #AR, published in Information & Management: Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on Retailing doi.org/10.1016/j.im.2023.10…
research: CONSUMER x CONTEXT x CONTENT x COMPUTING DEVICE = successful #AugmentedReality
sciencedirect.com/science/ar… #ar #spatialcomputing #visionpro
#MEC #MeansEndChain #AugmentedReality sciencedirect.com/science/ar… - new paper, theoretical framework for #AR marketing, #openaccess
Philipp A. Rauschnabel retweeted
The metaverse may be virtual, but the impact is real! 🚀Nearly a hundred people from academia & industry gathered at @IESEG in Paris for the #conference on #virtualworlds & #metaverse🎮4 researchers and 4 industry experts shared their interesting insights💡metaverse2023.sciencesconf.o…
Understanding prospect #metaverse & #xr users is challenging. Using #PERSONAS could support you here. Using the 90's metaphors of Boris Becker and Robert T-Online can help you. #IchBinDrin linkedin.com/pulse/xr-must-s…
Finally, #IKEA is offering AR headsets - just have to build it yoursefl ;-) huggingface.co/ostris/ikea-i…
Tools like this can make AR more attractive, especially to smaller brands (#SMEs, #KMUs) who might not have 3D assets of their products. shopify.com/blog/shopify-app…
